Job Description

Overview

ATOLYE is a global design and innovation practice spanning three multidisciplinary verticals--Architecture, Experience Design, and Community & Learning. We are seeking a bilingual (Arabic + English) Strategic Marketing Director who is deeply connected to regional culture, design, and innovation--and who can architect a forward-looking, integrated marketing and PR engine.


This role requires someone who can strategically plan, forecast, and manage a year-round marketing calendar that brings together PR, events, digital, thought leadership, and private-sector engagement into one coherent rhythm.

Role Purpose

To elevate ATOLYE's visibility, voice, and commercial relevance by building and executing a highly strategic, proactive, and data-informed marketing calendar that aligns with:

ATOLYE's three multidisciplinary practices Regional and global design/innovation event cycles Media opportunities Private-sector visibility Strategic initiatives, launches, and partnerships

You will bring structure, foresight, and momentum to ATOLYE's brand presence across the region.

Key Responsibilities

1. Strategic Marketing Calendar Planning & Forecasting

Build a rolling 12-18 month strategic marketing calendar integrating PR, events, campaigns, content, launches, exhibitions, and milestones. Forecast upcoming opportunities tied to regional cultural and industry calendars. Ensure alignment with practice leads and business development priorities.

2. Regional Events Strategy & Activation

Position ATOLYE at major cultural, design, architecture, and innovation events. Secure speaking roles, exhibitions, panels, and partnerships.

3. PR Strategy Integration (Arabic + English)

Oversee bilingual press releases, media outreach, interviews, and features.

4. Awareness of ATOLYE's Three Multidisciplinary Practices

Build narrative platforms for Architecture, Experience Design, and Community & Learning.

5. Integrated Marketing & Content (Bilingual)

Develop and execute Arabic and English content across all channels.

6. Private-Sector Visibility & Relationships

Engage stakeholders in real estate, hospitality, tourism, culture, government, and tech.

7. Measurement, Analytics & Optimization

Track performance and refine strategy using insights.

8. Team Leadership & Collaboration

Lead cross-functional teams and external partners, ensuring alignment across the practice.

What Great Looks Like

Expert at building structured, proactive, multi-channel marketing calendars. Deep understanding of the MENA creative and innovation landscape. Fluent in Arabic and English with strong communication skills. Able to translate multidisciplinary work into compelling narratives. Strong command of modern content strategy, storytelling, and analytics. Understands how private-sector decision-making connects to brand visibility.

Experience & Qualifications

Fluent in Arabic and English (required). 10-12+ years in strategic marketing, PR, communications, or brand leadership. Experience planning long-range marketing strategies and calendars. Strong writing and storytelling skills. * Experience in GCC creative, cultural, or design ecosystems is highly preferred.