Deliver predictable pipeline through performance marketing, funnel optimization, and disciplined marketing operations (CRM, attribution, reporting).
Key Responsibilities
- Own demand generation: portals, paid media, SEO, retargeting, WhatsApp funnels.
- Manage funnel rules: scoring, qualification, routing, SLAs, and conversion improvement.
- Own CRM/attribution: data quality, automation, dashboards, weekly reporting cadence.
- Control performance budget; optimize CPL/CPQL/CAC and ROI by channel/segment.
- Run closed-loop alignment with Sales on lead quality and pipeline conversion.
- Govern tracking standards (UTMs, call tracking, landing pages) and testing roadmap
Requirements
7-10+ years in growth/performance with ROI accountability.
Hands-on CRM/automation and reporting/dashboarding experience.
Strong understanding of property portals and paid media optimization.
Experience partnering with Sales and enforcing SLAs.
Analytical, structured, and comfortable presenting to executives.
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