Job Description

We are recruiting on behalf of an

international luxury marketing agency

, renowned for supporting

premium brands, luxury houses, and high-end hospitality players

worldwide.
As part of its growth and structuring phase, the agency is seeking a

Head of Digital & Social Media

to lead and scale its digital and social media practice.

Experience & Mandatory Requirements

Minimum

8 years of total experience

in

digital and social media

. Minimum

5 years of proven experience

managing

Digital & Social Media teams

.

Mandatory agency experience

(structured, multi-client environment). Strong background working on

luxury, premium, lifestyle, or hospitality accounts

. Demonstrated ability to

build, structure, and lead a digital department

while managing complex, multi-brand projects.

Profiles limited to execution only or lacking significant management experience will not be considered.

Key SkillsDigital & Social Media Strategy

Advanced expertise in

digital marketing, social media strategy, and content strategy

. In-depth mastery of platforms:

Instagram, TikTok, LinkedIn, Facebook, YouTube

. Excellent understanding of

algorithms, formats, and performance drivers

. Strong ability to design and manage

multi-channel strategies

focused on both branding and measurable results.

Leadership & Management

Natural leadership with a

senior management posture

. Proven ability to structure, unite, and scale high-performing teams. Strong organizational, prioritization, and execution skills. Comfortable operating in

fast-paced, demanding, and high-growth environments

.

Communication & Client Management

Excellent written and verbal communication skills. Ability to

present, defend, and refine strategies

with demanding, high-level clients. Strong strategic partner mindset with the confidence to challenge and recommend.

Key Responsibilities1. Digital & Social Media Strategy

Define and lead

global digital and social media strategies

across all client accounts. Develop advanced strategic recommendations (positioning, platforms, formats, tone, frequency). Design and oversee

annual, quarterly, and monthly strategies

. Ensure strong alignment between

business objectives, marketing goals, and brand image

. Maintain continuous monitoring of

digital trends, platforms, and emerging behaviors

.

2. Account Leadership & Performance

Oversee all digital and social media accounts. Define, track, and analyze

key performance indicators (KPIs)

. Optimize performance across

reach, engagement, community growth, and conversions

. Lead paid social campaigns in coordination with internal teams or external partners. Deliver

clear, insightful, and performance-driven reporting

for clients and senior management.

3. Team Management & Department Structuring

Manage the

Digital & Social Media team

(Social Media Managers, Content Managers, Community Managers). Structure the department: roles, responsibilities, processes, and methodologies. Organize and prioritize projects and production schedules. Assess individual and team performance. Actively support skills development through

mentoring, training, and continuous feedback

. Work in close collaboration with

PR, Influencer Marketing, and Creative Studio teams

.

4. Content Creation & Creative Alignment

Supervise the creation of digital content (photo, video, reels, stories, editorial formats). Ensure alignment between

digital strategy, creative direction, and brand storytelling

. Validate editorial calendars, creative concepts, and narratives. Ensure strict adherence to

luxury, lifestyle, and high-end hospitality brand codes

. Drive continuous innovation in digital formats and executions.

Direct Reports

The

Head of Digital & Social Media

directly manages:

Social Media Managers Content Managers Community Managers Freelancers and digital partners
Type d'emploi : Temps plein, CDI

Experience:

digital and social medias: 8ans (Requis) * management: 5ans (Requis)