Creating the business\' marketing strategy and developing a brand\'s presence
Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Preparing and managing monthly, quarterly and annual budgets for the Marketing department
Developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.
Design branding, positioning and pricing strategies
Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyse consumer behaviour and determine customer personas
Identify opportunities to reach new market segments and expand market share
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives.
Drive customer engagement through an effective CRM program and build on customer loyalty touchpoints to increase recency and frequency of customers
Lead the Marketing team with clear division of responsibilities and accountability
Effectively work with external agencies to drive brand awareness through traditional and social/ digital media in a cost effective manner
Closely liaise and work with YUM brands Marketing and Brand team at the regional office in Dubai to ensure sourcing and implementation of all regional initiatives at the local level and continuously seek guidance on improving Transactions/ Sales performance
Work closely with other HODs, especially Operations, Finance, and Procurement to ensure planning, forecasting, and alignment of marketing plan roll-outs
Continually liaise with Area Managers to update on latest market developments in each trade area, keeping a close tab on competitor activity and market sentiment to aid advanced planning and actions
No of Positions
1
Location
Oman (Muscat)
Required Experience
4 to 6 Years
Position On Date
2023-02-06
Salary
30 to 50 LPA
Position Closed By
E-Mail
recruitment@talentcohr.com
Contact No.
7738249852
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