Job Description

This position plays a very important part in the performance of Brown-Forman (B-F) as it largely focuses on the retail environment, which is where consumer choices happen. The role makes valuable contributions that help with key organizational decisions to support the growth of our brands. This role also conditions & trains you for future commercial roles while you work with a very diverse & motivated team, building your capabilities in an organization driven by deep rooted values.

Meaningful Work from Day One

The objective of the role is to develop & accelerate Brown-Forman brands in MEA Travel Retail, guided by our brand building philosophy and global brand strategies. By spending time at the airport retail outlets, building customer relationships and training & mentoring our Brand Consultants, you will be well equipped to take important decisions related to interventions that support B-F's performance. You will lead our team of Brand Consultants & build their capabilities in the region. A highly collaborative role, you will be negotiating with customers and working closely with your team members.

What You Can Expect

The role requires you to,


Focus on UAE for 50% of the time & the rest of MEA for the other 50% Visit airport Duty Free outlets in the region to develop insights from the shop floor Ensure the pre-defined presence & availability of B-F brands on the shop floor Build relationships with purchasing & shop floor contacts to identify profitable growth opportunities and negotiate & influence the enhancement of our presence in stores Partner with the Customer Marketing team to support the flawless execution of our brand building activities & work with customers to evaluate these activities to make future recommendations. Recruit, lead, train, motivate & evaluate our Brand Consultants in the region Manage investments and make recommendations that positively support the shape of the region's P&L Partner with Customer Service / Supply Chain teams / suppliers to ensure timely availability of stock & materials for promotions & activations Input into monthly & quarterly performance review for MEA TR. Support with pricing, listing and space negotiations with customers Manage the P&Ls of customers assigned to you, this is with the intent of developing you for future account management roles and a career in commercial

What You Bring to the Table

Minimum 4 years of experience in field sales, recruiting & leading sales teams in a similar role Training & mentorship capabilities to build a strong sales team. Proven ability in developing strong, effective working relationships with external & internal stakeholders Ability to negotiate, inform and make decisions Strong analytical & commercial skills with experience in operational planning, investment management and brand performance review Ability to communicate in written & spoken English, this is the business language used in the region

What Makes You Unique

The below skills & experience, while not mandatory requirements are very useful for the position.

Experience working in the Travel Retail channel A deep understanding of the MEA region, gained from working remotely for or based in the region Ability to communicate in Hindi, Arabic or Tagalog, in addition to the mandatory requirement of English

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.


Business Area: Europe, Africa, APAC Division


Function: Sales


City: Dubai


State: Dubai


Country: ARE


Req ID: JR-00009286