Growth Marketing Manager

Dubai, United Arab Emirates

Job Description

Company Overview CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning.
We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We\xe2\x80\x99ve already won awards for best AI platform and voted LinkedIn\xe2\x80\x99s Number 1 Top Start-ups 2021!
If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!
Responsibilities
  • Set full-funnel organic growth strategy to support CAFU\xe2\x80\x99s growth goals, and ultimately increase our customer LTV \xe2\x80\x93 leading growth marketing strategy and informing our customer-facing experience across acquisition and retention.
  • Review dashboards with the growth team for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
  • Design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
  • Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
Requirements
  • Top tier under-graduate degree in marketing or similar field
  • 5+ years best-in-class experience in B2C or Marketplace, ideally within Ride Hailing, Mobility, Cartech, Startup, E-Commerce categories, with a deep focus on organic growth marketing. Growth-stage start-up experience highly valued
  • Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).
  • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action.
Benefits
  • A collaborative environment where diversity is celebrated
  • A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
  • A highly competitive market salary with housing and transport allowance.
  • A fast-moving supportive company where everybody takes ownership over their work.
  • An opportunity to share in the success of the business with stock options for qualifying employees.
  • The opportunity to work on a product with growing global appeal
  • Work with some of the most talented people in the industry from well-known digital brands.

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Job Detail

  • Job Id
    JD1529141
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned