Job Description

We are seeking an experienced Growth Director with deep expertise in customer retention and lifecycle management to lead our growth initiatives. This vertical leadership role will oversee the company's retention strategy while contributing to overall customer acquisition and revenue growth.
The ideal candidate will have a proven track record of building and scaling retention-focused growth functions, leading high-performing teams, and delivering measurable impact on customer lifetime value and business growth.

Hands-On Execution & Vertical Leadership

This is a working director role - you lead from the front by doing the work, not just managing it
This role would have CRM lead, 2 data analyst and 1 Data Engineer as direct report.
Expected to personally design, build, and launch high-impact retention campaigns and experiments
Directly analyze complex data sets, build models, and derive insights without waiting for analysts
Personally write campaign briefs, and strategic documents as needed.
Get into the technical details - from reviewing SQL queries to troubleshooting attribution issues.
Comfortable jumping into any part of the retention funnel to unblock progress or solve problems
Balance strategic leadership with tactical execution - you'll spend 40-50% of time doing hands-on work Not a "delegate-only" role - you win by being the best operator on the team, not just the best strategist lead by example through excellent execution that sets the standard for the entire team. Thrive in lean, resource-constrained environments where senior leaders must contribute directly to output
Act as both architect and builder - design the strategy and help build it yourself

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Develop and own the company's comprehensive customer retention and lifecycle strategy
Define retention as a core growth driver and integrate it across all customer touchpoints
Create long-term roadmap for customer retention optimization and lifetime value maximization
Drive strategic initiatives that transform one-time customers into loyal, high-value advocates

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Establish growth processes, frameworks, and best practices across acquisition, activation, and retention
Design and implement experimentation programs to continuously improve retention metrics
Create scalable systems for customer segmentation, targeting, and personalized engagement

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Bachelor's degree in Marketing, Business, Economics,Engineering or related field; MBA preferred
8-14 years of progressive experience in growth marketing
Proven track record of building and scaling customer retention programs in fast-growing companies
Experience 8-14 years in growth
Deep expertise in retention marketing, customer lifecycle management, and growth analytics

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Advanced proficiency in growth analytics platforms (Amplitude, Mixpanel, Google Analytics)
Experience with customer data platforms (CDPs)
Strong understanding of A/B testing, statistical analysis, and experimentation methodologies
Proficiency in SQL and data analysis for customer behavior insights
Knowledge of marketing automation platforms and CRM systems
Experience with machine learning applications in customer retention
Experience in MENA market or emerging markets Previous exposure to laundry, delivery, or on- demand service businesses. (nice to have)
Knowledge of customer psychology and behavioral economics
Experience with customer research methodologies and VoC programs
Background in CRM strategy or email marketing leadership Experience working in high-growth startups or scale-ups

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