Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionising the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home decor, and more.
Job Summary
We are looking for a creative and results-driven
Social Media Manager
to own and manage the end-to-end social media function across multiple brands. The role requires strong strategic thinking, hands-on execution in content posting and distribution, governance ownership over community management, and leadership of influencer, UGC, and direct marketing initiatives. The ideal candidate is data-driven, highly organized, and experienced in managing complex, multi-account environments.
Key Responsibilities
1. Strategy & Planning
Develop and execute social media strategies aligned with marketing and business objectives.
Define content pillars, channel roles, and posting frameworks.
Build and manage monthly and quarterly content calendars.
Continuously optimize strategy based on performance data and platform trends.
2. Content Management & Distribution
Own the
content posting process
across all social media platforms.
Execute
data-driven content distribution
, adapting formats, captions, and timing per platform.
Repurpose and optimize content across platforms while maintaining brand consistency.
Ensure content is published accurately, on time, and according to approved calendars.
Coordinate closely with creative teams to ensure smooth execution.
3. Community Management Governance (Non-Executional)
Design and document
community management guidelines
(tone of voice, response rules, escalation paths).
Create and maintain
SOPs
for handling comments, messages, reviews, complaints, and sensitive cases.
Align with Customer Service teams on workflows, SLAs, and responsibilities.
Monitor execution quality and compliance with guidelines.
Provide continuous feedback and optimization recommendations.
4. Performance Tracking & Optimization
Monitor and analyze social media KPIs across platforms.
Prepare
weekly and monthly performance reports
with insights and action points.
Evaluate content performance, distribution effectiveness, and audience behavior.
Test and optimize formats, posting schedules, and content types.
5. Cross-Functional Collaboration
Work closely with creative, performance marketing, and customer service teams.
Ensure alignment between organic social media, paid campaigns, and customer experience.
Support campaigns, launches, and key marketing initiatives.
6. Influencer Marketing
Identify, onboard, and manage influencer collaborations.
Develop influencer briefs, content guidelines, and timelines.
Manage influencer deliverables and approvals.
Track influencer performance and ROI.
Ensure brand alignment and content quality.
7. UGC (User-Generated Content) Marketing
Design and execute UGC strategies and campaigns.
Define UGC sourcing, approval, and usage guidelines.
Repurpose high-performing UGC across platforms.
Measure UGC impact on engagement, trust, and overall performance.
8. Direct Marketing & Owned Channels
Plan and execute direct marketing initiatives across owned channels, including:
o Email marketing
o SMS
o WhatsApp or similar messaging tools
Align direct marketing campaigns with social media calendars and messaging.
Coordinate segmentation, timing, and messaging based on campaign objectives.
Track and optimize performance metrics such as open rates, CTR, conversions, and unsubscribe rates.
KPIs & Success Metrics
Content publishing accuracy and consistency
Engagement rate, reach, and audience growth
Platform-specific performance optimization
Influencer campaign performance and ROI
UGC volume, quality, and performance impact
Direct marketing performance metrics
SOP adherence and execution quality
Qualifications:
3-6 years of experience in social media management.
Proven experience managing multiple social media accounts or brands.
Hands-on experience with content distribution, influenced marketing, and UGC campaigns.
Marketing & Advertising Agency experience is mandatory.
E-commerce and mobile application marketing experience is mandatory.
Experience in content management or online retail.
Familiarity with ad campaigns and influencer collaborations.
Photography or video editing skills.
Tools:
Proficiency in social media management platforms (e.g. Meta Business Suite, Hootsuite, Sprout, Buffer).
Strong experience using analytics and reporting tools.
Advanced proficiency in content planning, scheduling, and collaboration tools.
Basic knowledge of creative tools is a plus.
Personal Attributes:
Highly organized and detail-oriented
Strategic thinker with strong execution skills
Data-driven and results-focused
Proactive, accountable, and process-oriented
Comfortable managing multiple brands in a fast-paced environment
Why Join Us:
Collaborative and supportive work environment
Opportunity to contribute to process improvements
Professional growth and learning opportunities
Please send your CV.
Job Type: Full-time
Pay: From E15,000.00 per month
Application Question(s):
What is your Salary Expectation?
What is your Current Salary?
Experience:
* social media specialist: 3 years (Preferred)
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