Job Purpose-

Lead the development of marketing strategies for the group and all its entities. Manage and inspire the marketing team to implement these strategies through, non-digital and digital, creative campaigns.

Key Areas of Responsibilities

• Providing leadership in creating & implementing a strong brand presence across all online/ offline platforms.
• Building and managing a high-performing marketing team that handles the offline & online marketing aspects & thus supports the achievement of the business objectives.
• Create & execute different annual strategic & seasonal marketing/ communication plans according to budget, objectives & requirements.
• Serve as the primary brand ambassador, ensuring that all brand guidelines are followed.
• Oversees the advertising & promotional activities in collaboration with different external agencies: Creative, Digital & social media, PR. Research & Events.
• Develop all marketing collateral, promotional pieces & advertising campaigns through traditional & innovative ideas.
• Grow strong relationships with the media as well as with partners in each relevant brand sector.
• Leverage existing media relationships & cultivate new contacts within business & industry media.
• Ensure that all websites and other digital channels are managed properly, up to date, and compliant with the rules of the platform providers.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly (define KPIs and targets and work toward these)
• Manage the entire CRM process.
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the customer lifecycle and ensure that communications across all channels are aligned at all times.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Collaborate with the business development team to ensure both their strategies and plans are aligned

Education & Experience:

• Bachelor\'s degree in marketing, Advertisement, communications, or relevant field.
• Candidates with the Healthcare, Education, Hospitality or Services industry/Group holding companies will be highly preferred for this role
• Professional chartered marketer (preferred)
• 10 to 15 years\' experience in similar role
• Deep knowledge of digital & traditional Marketing.
• Corporate environment experience.
• Must be creative with proven record of related achievements.
• Proper stable growth path
• Previous experience in managing a team.

Antal International