Group Marketing Manager

Dubai, United Arab Emirates

Job Description



Job Purpose-

Lead the development of marketing strategies for the group and all its entities. Manage and inspire the marketing team to implement these strategies through, non-digital and digital, creative campaigns.

Key Areas of Responsibilities
  • Providing leadership in creating & implementing a strong brand presence across all online/ offline platforms.
  • Building and managing a high-performing marketing team that handles the offline & online marketing aspects & thus supports the achievement of the business objectives.
  • Create & execute different annual strategic & seasonal marketing/ communication plans according to budget, objectives & requirements.
  • Serve as the primary brand ambassador, ensuring that all brand guidelines are followed.
  • Oversees the advertising & promotional activities in collaboration with different external agencies: Creative, Digital & social media, PR. Research & Events.
  • Develop all marketing collateral, promotional pieces & advertising campaigns through traditional & innovative ideas.
  • Grow strong relationships with the media as well as with partners in each relevant brand sector.
  • Leverage existing media relationships & cultivate new contacts within business & industry media.
  • Ensure that all websites and other digital channels are managed properly, up to date, and compliant with the rules of the platform providers.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly (define KPIs and targets and work toward these)
  • Manage the entire CRM process.
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Conceptualize and execute multichannel campaigns across the customer lifecycle and ensure that communications across all channels are aligned at all times.
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
  • Collaborate with the business development team to ensure both their strategies and plans are aligned
Education & Experience:
  • Bachelor\'s degree in marketing, Advertisement, communications, or relevant field.
  • Candidates with the Healthcare, Education, Hospitality or Services industry/Group holding companies will be highly preferred for this role
  • Professional chartered marketer (preferred)
  • 10 to 15 years\' experience in similar role
  • Deep knowledge of digital & traditional Marketing.
  • Corporate environment experience.
  • Must be creative with proven record of related achievements.
  • Proper stable growth path
  • Previous experience in managing a team.

Antal International

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Job Detail

  • Job Id
    JD1570279
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    25000 per month
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned