Job Description

The combined role of a Graphic Designer, Photographer & Videographer, and Social Media Specialist within a medical center is a dynamic

content creator and brand manager

position. The primary job is to create compelling, educational, and brand-consistent visual content to inform patients, build trust, and promote the center's services across digital and print platforms. Core ResponsibilitiesThe responsibilities for this multifaceted role include:

Content Strategy & Planning

: Collaborating with the marketing team and medical staff to develop a content calendar and strategy that aligns with the center's goals (e.g., promoting new services, public health campaigns, or events).

Photography & Videography

:

Capturing High-Quality Visuals

: Planning and executing photo and video shoots of the facility, staff, events, and potentially patients (with written consent and adherence to privacy laws like HIPAA).

Equipment Management

: Setting up and managing lighting, audio, and video equipment.

Patient Education/Testimonials

: Creating informative videos explaining medical conditions, treatment options, and gathering patient success stories to build credibility.

Graphic Design & Editing

:

Post-Production

: Editing raw footage and photos into polished, engaging content using software like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

Material Creation

: Designing a wide range of materials, including social media posts (graphics, animations, motion graphics), brochures, flyers, posters, website graphics, and internal documents.

Brand Consistency

: Ensuring all visual assets align with the medical center's brand guidelines, tone of voice, and professional standards.

Social Media Management

:

Publishing & Scheduling

: Creating, scheduling, and publishing content across platforms like Facebook, Instagram, LinkedIn, and YouTube.

Community Engagement

: Monitoring social media channels, responding to comments and messages promptly, and fostering a supportive online community.

Analytics & Reporting

: Tracking performance metrics (engagement rates, website traffic, patient leads) and using data-driven insights to adjust strategies and optimize content performance.
Key Skills & Requirements

Technical Proficiency

: Expertise in graphic design and video editing software (Adobe Creative Suite is essential).

Creativity & Empathy

: The ability to break down complex medical information into simple, engaging, and sensitive visual content that resonates with a diverse audience.

Communication Skills

: Excellent written and verbal communication skills, with the ability to collaborate effectively with medical professionals and staff.

Industry Knowledge

: A strong understanding of the healthcare industry, including patient privacy laws (like HIPAA in the US, or relevant local regulations in Qatar) and ethical marketing practices.

Adaptability

: The ability to stay updated with the latest social media trends and algorithm changes, and adapt content strategies accordingly.
In essence, this role is crucial for modern healthcare marketing, focusing on clear, compassionate, and trustworthy communication to connect the medical center with the community it serves.

Job Type: Full-time

Pay: QAR3,000.00 - QAR4,000.00 per month