Job Description

Overview of the role:
The Graphic Designer is responsible for ensuring that graphic standards within IKEA stores are consistent with IKEA manuals, enhancing customer engagement through effective graphic solutions. The role demands collaboration with internal teams to support sales initiatives and adherence to IKEA's visual identity across customer and non-customer areas in stores.
What you will do:
Operational

• Ensure the IKEA Trade Name & Word mark are accurately projected and strictly observed as per the IKEA Trademark Manual and Company Policy.
• Plan and execute high-level graphic solutions by effectively communicating IKEA product features and solutions throughout all in-store areas.
• Conduct daily and weekly checks on the implementation and application of graphic displays to ensure consistency with standards and correct translations in line with IKEA visual identity and pricing.
• Collaborate with Sales and in-store logistics to plan and implement graphic solutions supporting set sales targets and the activity calendar.

Commercial

• Plan and execute changes to graphic solutions as directed to align with the store's current commercial calendar and activities.
• Implement graphic communication across sales support areas and non-customer areas to maintain a strong perception for visitors, consistent with IKEA standards.

Brand Capital

• Develop a comprehensive understanding of Graphic Com-In materials and guidelines based on IKEA manuals, continually updating skills through IKEA's toolbox and using the improvement plan set by the Com-In Manager.
• Gain knowledge of competitor activities, local market, and customer communication trends to enhance awareness and strategies aimed at IKEA customers.

Skills Required