Job Description

We are seeking a skilled and results-oriented Google/Meta Paid Ads Specialist to join our team in Abu Dhabi. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram) to drive traffic, generate leads, and maximize ROI.

Key Responsibilities:

- Campaign Strategy & Execution:

- Develop and implement comprehensive paid advertising strategies on Google and Meta platforms.

- Perform audience research, keyword analysis, and competitor benchmarking to create high-performing campaigns.

- Campaign Management:

- Set up, monitor, and optimize campaigns to achieve KPIs such as CTR, ROAS, and conversion rates.

- Conduct A/B testing on creatives, copy, and targeting to improve performance.

- Adjust campaign settings, bidding strategies, and budgets for maximum efficiency.

- Creative Collaboration:

- Work closely with the design and content teams to create engaging ad visuals and copy tailored to specific audiences.

- Ensure all ads align with brand guidelines and comply with platform policies.

- Performance Tracking & Reporting:

- Analyze campaign data using tools like Google Analytics, Google Ads Manager, and Facebook Business Manager.

- Generate regular performance reports with actionable insights to improve results.

- Stay proactive in identifying opportunities to scale campaigns or optimize performance.

- Budget Management:

- Manage advertising budgets effectively to achieve the highest possible ROI.

- Monitor daily spending to ensure campaigns stay within budget.

- Trend Monitoring:

- Stay updated on the latest trends, algorithm changes, and best practices in Google and Meta advertising.

- Continuously adapt strategies to align with market and platform developments.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Minimum of 2-3 years of experience managing Google Ads and Meta Ads campaigns.

- Proven track record of achieving KPIs and scaling campaigns successfully.

- Certifications in Google Ads and/or Meta (Facebook) Blueprint are highly preferred.

- Strong analytical skills and proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio.

- Ability to create compelling ad copy and understand audience behavior.

- Strong communication and organizational skills to manage multiple campaigns effectively.

Benefits:

- Health insurance.

- Annual leave as per UAE labor law.

- Opportunity for professional development and certifications.

- Collaborative and innovative work environment.

Interested applicants can send their CV to HR@approperties.ae

Job Type: Full-time

Experience:

* Marketing: 1 year (Preferred)