Job Description

Job Summary:

We are looking for a highly skilled and data-driven Google Ads / PPC Expert with proven experience in the automotive industry. The ideal candidate will be responsible for managing and optimizing paid search campaigns to drive qualified leads, increase online visibility, and maximize ROI for automotive products or services. This is a strategic and hands-on role requiring deep knowledge of the automotive customer journey and digital buying behavior.

Key Responsibilities:

Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, YouTube, Discovery) and other paid media platforms. Develop and manage campaigns for automotive-specific objectives such as lead generation, showroom visits, test drive bookings, and online vehicle reservations. Conduct thorough keyword research and competitor analysis tailored to the automotive market. Create compelling ad copy and A/B test creatives and landing pages to improve Quality Scores and conversion rates. Monitor and analyze campaign performance using Google Ads, Google Analytics, and other tracking tools. Report on KPIs including CTR, CPC, CPA, ROAS, and lead quality, offering actionable recommendations. Collaborate with SEO, social media, CRM, and sales teams to ensure consistent messaging and audience targeting. Stay up to date with Google Ads trends and automotive digital marketing best practices.

Requirements:

3-5+ years of hands-on experience in managing PPC/Google Ads campaigns. Direct experience in the automotive industry is mandatory (OEMs, dealerships, car rental, aftermarket, etc.). Proven track record of successful automotive lead generation campaigns. Strong proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Merchant Center. Familiarity with automotive platforms like AutoTrader, Cars.com, or similar is a plus. Excellent analytical, organizational, and communication skills. Google Ads Certification preferred.

Preferred Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field. Experience with paid social advertising (Meta, TikTok, etc.) and remarketing strategies. Understanding of the full automotive sales funnel, including digital retailing trends.
Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month