MUST EXPERIENCE IN AUTOMOTIVE INDUSTRIES.
Responsibilities
As an GOOGLE ads & SEO specialist, you'll need to have :
have an understanding of HTML, CSS, and JavaScript Create, deliver and edit marketing materials and advertising campaigns that are effective and timely
Monitoring the progress of the campaigns budget to ensure it is being used effectively.
Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
Creating a digital marketing strategy that takes into account all aspects of online marketing, including SEO, SEM, social media (Snapchat, TikTok, Instagram and Facebook ).
Monitoring the performance of digital marketing campaigns to identify opportunities for improvement
Conducting research on new marketing techniques and technologies for possible implementation by the company.
Reviewing online analytics reports to identify opportunities to improve campaign performance
understand a company's online presence and current marketing performance
create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action
carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's business
employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
collaborate with any social and content colleagues/teams over content optimisation - drawing on user intent research to inform content strategies and to develop appropriate content
carry out a range of SEO activities to improve a website's performance, in accordance with the content strategy - using tools and optimisation methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve your clients' position in the marketplace
continually monitor and refine SEO performance strategies
Job Type: Full-time
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