Job Description

Responsibilities:

Plan, launch & optimize Google Ads for UAE health sector. Conduct keyword research & strategies tailored to healthcare/diagnostics. Create compelling ad copy & optimize landing pages with design/content teams. Efficient use of targeting for optimization. Manage budgets to maximize ROI & reduce CPL. Track KPIs (CTR, CPL, CVR, ROAS), report insights & suggest improvements. Run A/B tests on ads, keywords & landing pages for performance gains. Implement tracking with GA, GTM & CRM (including offline conversions). Research UAE healthcare market & competitors to refine campaigns. Collaborate with sales/ops teams to align campaigns with business goals.
Requirements:

Proven experience in Google Ads lead-gen campaigns. Healthcare/diagnostics PPC experience in UAE preferred. Proficiency in GA, GTM & CRM tracking. Strong analytical & reporting skills.
Job Type: Full-time

Pay: Up to AED5,000.00 per month

Application Question(s):

Do you have experience running Google Ads lead generation campaigns? Have you managed PPC campaigns in the UAE healthcare or diagnostics sector? Are you proficient with Google Analytics (GA4) and Google Tag Manager (GTM)? Have you integrated Google Ads with a CRM system for conversion tracking? Have you implemented offline conversion tracking in any of your campaigns? Do you regularly track and optimize campaigns based on KPIs like CPL, CTR, CVR, and ROAS? Have you conducted A/B testing on ads, landing pages, or keywords? Are you familiar with UAE regulations around healthcare advertising? * Are you comfortable working cross-functionally with design, content, sales, and operations teams?