Our client is launching a healthy snack product in the UAE as part of their portfolio expansion.
We are hiring a UAE experienced product launch specialist from the food, beverages or FMCG sector to join their Dubai team.
The successful candidate will be responsible for the product launch from strategy, planning and execution.
Role Summary
Develop and execute effective brand strategies for organic and health food product launch - go to market strategy for the product launch and market penetration.
Develop and executive strategic and operational sales plans for market share, volume and revenue.
Define pricing models based on competitor analysis, sales forecasts and market penetration.
Source and appoint distributors through impactful presentations and sales negotiation.
Create partnerships in the health & fitness and HoReCA sector.
Establish brand guidelines for product launch marketing and PoS collateral.
Develop and manage budgets related to promotions, PoS materials and distribution.
Mandatory Skills & Experience
5+ years\xe2\x80\x99 UAE experience in organic food, F&B or FMCG product launches in modern trade and HORECA \xe2\x80\x93 direct sales, trade marketing, category management
Strong commercial and financial acumen - SWOT analysis based on competitor and consumer insights, customer segmentation and route to market options.
Proficient use of Excel and PowerPoint.
UAE driving license.
Candidate Profile
Currently living in the United Arab Emirates \xe2\x80\x93 must be able to live and work in Dubai.
Fluent in English.
Excellent interpersonal, presentation and communication skills.