Job Description

Job Title Field Marketing Manager

Description

Career Growth, Flexibility and Collaboration!Entrust is dedicated to securing a world in motion by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!! The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust's technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers. We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.Position Overview: Join a global team of ambitious, talented, full-stack marketers on a never-ending mission: drive every marketing strategy, campaign, program, and tactic to a singular goal: Revenue! Entrust field marketers are motivated, passionate team players who roll up our sleeves and take pride in improving customer experience (CX), channel partner experience (PX) and closely collaborating with the Sales team to grow revenue. We aim high, think outside the box, act fast, and get results.Responsibilities:Work side-by-side with Sales Teams and Channel Partners to create, execute, track and refine comprehensive channel marketing and/or account-based marketing plans, campaigns and programs. Work with corporate campaign marketers to adapt global campaigns to country-specific markets.Develop, set-up, and scale best-in-class practices in the following areas: 1. two-tier distribution channel marketing, 2. targeted account-based sales and marketing, 3. global marketing campaign adaptation to country-specific markets, and 4. partnering with local Sales and SDR Teams.Acquire, nurture, and qualify leads that convert into measurable sales growth for a portfolio of technologies, products and solutions including Identity and Access Management, IoT Security, Digital Signing, Digital Certificates, Hardware Security Modules HSM, and Cloud-hosted HSM. Research and analyze the region's strategic named accounts. Use predictive analytics and purchasing intent data to target the right decision-making individuals and their organization in your ABM plans.Partner with the region's distributors and their resellers. Use MDF (market development funds) and field marketing program spend to enable channel partners to grow sales of digital security with SMB/SMEs.Collaborate and project manage colleagues in Marketing Operations, Digital Marketing and Brand, and outside marketing agencies to design, develop and execute content, creative and campaign experiences targeting senior level decision-makers and their team of influencers and gatekeepers (buying committee).Lead the planning, development and execution of 1:1, 1: few and 1: many local events and experiences that supplement a corporate event calendar. Consult with Sales and the corporate event marketing team.Leverage analytics tools to track, measure, report and optimize marketing campaign and program performance to exceed quarterly and annual sales, sales pipeline, and funnel performance targets. This position reports to Director of Global Field Marketing and ABM, Digital Security SolutionsBasic Qualifications5+ years of experience across multiple marketing disciplines with a technology company3+ years of experience in leading field marketing, account-based marketing, & channel marketingExperience in working with Distributors, Channel Partner Resellers and Direct Sales TeamsExperience in selling and marketing to end-customer IT and Security decision-markersRelevant Bachelor's degree including marketing, engineering, and communicationsDevoted to building a culture of diversity, inclusion, and mutual respectPreferred QualificationsIndirect sales experience through Channel Partners and/or direct sales to end-customersStrong understanding of selling to financial services, telecommunications & other verticalsMultilingual demand generation marketing strategies, campaigns, programs and tacticsPassion for digital security that protects online presence (data, identity, assets)Working knowledge in cybersecurity that protects networks, systems and IT infrastructureEntrust keeps the world moving safely by enabling trusted identities, payments and data protection. For more information, visit www.entrust.com. Entrust Corporation is an EOE/AA/Veteran/People with Disabilities employer.Vaccination for Covid-19 is currently a condition of employment for field service roles in the U.S. and designated workers in Canada, subject to accommodation for qualifying reasons (i.e., medical, religious, etc.) under applicable law. If you would like more information about accommodations, contact accommodations@entrust.com.For US roles, or where applicable: Entrust is an Equal Opportunity, Affirmative Action, Veteran, and People with Disabilities employer.Recruiter:Richa SrivastavaRicha.Srivastava@entrust.com

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