Job description- Social Media /Marketing Executive REPORTS TO: General Manager Must have a proven track record of driving footfall to stores. Assisting Brand Heads in deploying brand strategies to generate traffic in store, increase average baskets and customer frequency. Posting regularly in Social Media ( Instagram/Facebook & so on ) Responsible for setting up the store marketing plans and building customer knowledge in order to improve store profitability Plans overall budget and individual budgets for every activity Analyses sales of assigned brand/s across market/s and suggest activities to boost KPIs. Responsible for training staff to ensure the success of all marketing initiatives. Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling Analyzes results (Store events, direct marketing, promotions, PR\xe2\x80\xa6) Defines actions based on Mystery shopper reports, customer & blogger feedback Compares budget versus actual spends on a monthly basis. Undertakes benchmarking of marketing activities against competition Develop relationships with key support stakeholders like Editors, Bloggers, Mall Marketing. Monitors Store KPI\xe2\x80\x99s & reports to Brand Heads KEY COMPETENCIES Actionable Consumer and Shopper Insights Performance Monitoring Brand Communication Digital Marketing IDEAL PROFILE Education Degree or certification in marketing (ideally an MBA) Job Types: Full-time, Permanent