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Our client is well-established UK F&B brand which is expanding in the UAE. We are recruiting a UAE / GCC experienced marketing and brand manager from the F&B sector to join their Dubai team.

The successful candidate will be a creative and data driven performance marketing specialist who has extensive experience in creating and leading 360\xc2\xba marketing campaigns for digital, social and print media.

Role Summary

• Online and offline strategies and roadmaps for brand awareness and positioning, web, email and print communication, restaurant launches, seasonal events, P0S and display collateral, loyalty reward programs and community management.

• Own the omni-channel marketing calendar for print and web and email campaigns.

• Identify target audiences and increase social media following and develop campaigns to drive customer engagement and increase sales.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Mandatory Skills & Experience

• 8 - 10 years\xe2\x80\x99 online and offline marketing experience in a B2C fast-growth environment, developing and executing marketing plans for audience growth and brand loyalty - experience of working in a similar role in the F&B sector is mandatory.

• Demonstrated deep experience in increasing brand visibility, lead generation and nurturing, segment marketing, advertising, email marketing through SEO, SEM and PPC.

• Strong commercial and financial acumen to analyze and report the ROI for the annual marketing spend using web analytics tools such as Google Analytics and WebTrends.

• Experience of web and graphic design is mandatory.

• UAE driving license is mandatory.

Candidate Profile

• Currently living in the United Arab Emirates \xe2\x80\x93 must be able to live and work in Dubai.

• Fluent in English \xe2\x80\x93 must be able to read, write and speak fluent English.

• Excellent interpersonal, presentation and communication skills.

Education

• Bachelor\xe2\x80\x99s degree

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