Fashion Branding Specialist
Dubai, DU, AE, United Arab Emirates
Job Description
Job Category:
AdminJob Type:
Full TimeJob Location:
DubaiDuties & Responsibilities
Create and implement branding strategies that elevate the fashion label's identity. Collaborate with designers, stylists, and marketing teams to ensure consistent visual messaging. Oversee content creation for fashion campaigns, lookbooks, and digital media. Conduct market research to identify trends, consumer behavior, and competitor positioning. Develop brand guidelines and ensure consistency across packaging, promotions, and stores. Monitor performance metrics and campaign effectiveness to optimize future branding efforts. Coordinate with PR teams to maintain positive brand visibility and media presence. Manage influencer collaborations and partnerships to enhance brand recognition. Provide creative direction during photoshoots, product launches, and promotional events. Assist with brand storytelling for seasonal collections and new product lines.
Job Profile
Bachelor's degree in Fashion Marketing, Branding, Communication, or related field. 3+ years of experience in fashion branding, brand strategy, or creative marketing. Strong aesthetic sense with knowledge of fashion trends and brand positioning. Excellent verbal and visual communication skills with a detail-oriented mindset. Proficiency in Adobe Creative Suite and other branding or content platforms. * Experience in managing cross-functional teams and external agencies is a plus.
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Job Detail
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Job IdJD1909682
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned