Events & Pr Manager
Dubai, United Arab Emirates
Job Description
MAIN PURPOSE
The Events and PR Manager is responsible for enhancing brand visibility, strengthening client relationships, and driving media engagement through high-profile events and strategic PR initiatives. The role ensure all activations align with Panerai's positioning while delivering measurable business impact.
KEY RESPONSIBILITIES
Events:
Event Planning & Execution
Social Media:
Connect with us :
The Events and PR Manager is responsible for enhancing brand visibility, strengthening client relationships, and driving media engagement through high-profile events and strategic PR initiatives. The role ensure all activations align with Panerai's positioning while delivering measurable business impact.
KEY RESPONSIBILITIES
Events:
Event Planning & Execution
- Conceptualize and manage events and activations in the Middle East, India, South Africa and Turkey
- Monitoring of event budget allocation
- Regional monthly reporting for all activations, brand events and animations in the region
- Ensure events and PR activities align with overall brand strategy, retail objectives and CRM objectives
- Work closely with the Commercial Director and CRM Manager on events implementation
- Monitor event success and media impact through KPI's, client feedback and coverage analysis
- Drive and manage all press events and activations
- PR campaign management including planning, execution and photo shoots
- Press release management including dispatch, translations and PR angle
- Interview planning with Panerai spokespersons
- Press trip organization including title suggestions, booking tickets and coverage negotiations
- Monthly coverage reporting with PR agency
- PR budget monitoring
- Seek of Local Celebrity/influencer product placement during key event, red carpet
- Product placement in photoshoots
- Regional talents management - selection, campaign organization and optimization
- Global talents support - with regional based ambassadors and FOBs (Jeremy Jauncey, Marlon du Toit, Hugo Philip)
- When & if needed on a regional basis
Social Media:
- Planning yearly social media plan with HQ Communications team
- Social media campaigns for all EB campaigns including planning and execution
- Planning yearly media plan with HQ
- Alignment on Keywords in English and Arabic
- Programmatic campaigns including implementation, optimization and reporting
- Retailers website and content management
- Sharing assets with all markets
- Translation of captions from English to Arabic
- Sharing of digital assets with malls social media teams
- Report and monitoring
- Product shots and website maintenance in the region
- With 5-8 years of proven experience in the luxury retail sector
- Strong network in luxury media, influencers and brand partners
- Exceptional organization, communication and relationship building skills
- Ability to work in a streamlined team, multitask and adapt to a fast paced environment
- High level of creativity, attention to detail and strategic thinking
- Quick thinking and adaptability to handle last-minute changes and unexpected challenges
- Resilience and ability to work under pressure
- Exceptional writing and editing skills in English and Arabic
Connect with us :
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Job Detail
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Job IdJD1843557
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned