In charge of driving the online business and growth of the division
In charge of the online sales target of the division
Negotiate and align business plans with online clients
Optimize Gross to net and manage customer PnL
Effectively plan and monitor business performance
Manage the daily midterm and long-term interface between the client and L\'Or\xc3\xa9al
KNOWLEDGE & EXPERIENCE
Oversee the brand\'s online sales and development of an excellent user experience and customer journey
Take data driven decisions to drive performance, traffic & conversion to maximize sales (through retailer data, sell out, media reports)
Build joint business plans with key partners and manage day to day relationship
Develop & tailor activation plan in alignment with OBMS & ensure execution. Assess performance & learnings/ takeaways.
Manage promo budget and track performance & ROI
Ensure operational excellence through planning, forecasting, in collab with supply chain team
Collaborate with cross functional teams on various tasks: Finance, operations, content, media & activations
Set business objective to media counterparts, monitor results and recommend amendments to maximize impact
Shares experience and best practices with Tribe members (CDO, and other E-Retail Brand Managers)
Define Ecommerce Dashboard with clear KPIs qualitative (Sell in, Sell Out,market data & digital shelf
Brand vision and understanding associated with good product sensitivity
Strong digital mindset
Experience in E-Commerce & Commercial
Strong customer and consumer journey understanding
Synthesis capacity, in order to share information
Experience in collaborative work; ability to form strong relationships with various stakeholders
Develops online content to communicate brand story while driving brand awareness, engagement and advocacy:
Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
Lead brainstorming, ideations, and conversations around social communication direction for both big ideas for key launches and day-to-day content strategy.
Manages day to day operation of local social accounts.
Plan, develops and execute monthly social media content calendar.
Optimize performance of performance media.
Effectively track and report consumer data, insights, and learnings
SKILLS & ABILITIES
Highly analytical & familiar with online experiences
Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
Familiarity with Web Analytics tools.
A confident and articulate communicator capable of inspiring strong collaboration within an organization
Strong interest in understanding and driving user behavior
Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
Analytical, process-oriented, and comfortable with data analysis tools
Business results oriented
Proactive, positive and innovative mind set
STAKEHOLDERS
Internal: E-Commerce Manager, E-Commerce & Digital Director, Online Brand Manager, Digital Manager, Digital Specialist, GM, Ecom team, Corporate team External: Customers, digital partners, agencies