• Identify and tap the new and emerging channels of future, to generate profitable business through them.
• Drive Key Customer selection followed by process re-engineering to build efficiencies in the system.
• Set up robust Review mechanisms & analyze data from various MIS to facilitate insights & action planning.
• Collaborate with cross functional partners on all aspects of Ecommerce business, including product portfolio, content strategy, promotional campaigns, commercial investments and most importantly full funnel integration.
• Drive productivity through improved execution and measure the reach of unexploited e-tailers.
• Develop Promotional & Assortment strategy for e-commerce by understanding competitive and business trends.
• Evolve and conceptualize SKU focus. Ensure alignment with Marketing, Supply Chain, Finance and Sales.
• Drive the magic formula parameters of UV, CVR, AOV & loyalty, through focused actions.

• Providing regular progress updates to all stakeholders & Drive ECom upskilling across the organization

• Obtain senior management support / buy-in on all key initiatives and resources required for the e-commerce journey.
• Ensure adherence to agreed timelines.
• Ensure learnings from pilots / test & learns.
• Achievement of the Sales, Profit & Market Share Targets.

• Work hand in hand with top pure players/marketplace/Online/Ecommerce retailers and (in coordination with CCMs) with the ecommerce departments of mainstream brick and mortar retailers who have E-commerce operations.
• Ensure fully updated masters with above retailers. Product descriptions, selling stories for new products, images and RSPs to be updated regularly on sites on all e-tailers.
• Work on online loyalty programs of top E-commerce retailers including those with brick-and-mortar operations.
• Establish deep and meaningful relationships with the responsible Ecommerce teams of online retailers.
• Agree support Plan for sites of key E-commerce customers for focus categories in line with annual marketing plans with Digital marketing teams to ensure (as an example) that we achieve "first brand seen" status on customer sites.
• Align Performance-Precision integration for the full funnel & drive Events / Always On activations accordingly.
• Ensure close collaboration between Brand & Commercial teams to ensure new launches hit the market online & offline simultaneously for max impact. Responsible to ensure on time listing of new launches with ECom retailers.
• Budget management, tracking and handling of any assigned commercial budgets by the line manager and any S&CM budgets agreed with the marketing director.
• Forecasting & Planning Inventory, based on Sell Outs and Days of Inventory held \xe2\x80\x93 focusing on eMust Sell List
• In conjunction with the local Senior CCMs, CCMs and SCM Managers conduct regular market visits and research to ensure that the job holder is fully updated on retail market trends.

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