Responsible for P&L and financial performance of online boutique.
Build strategic and operational procedures across for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
Monitor performance of product category to align with Merchandising team.
Bring emerging our brand trends to the business and provide recommendations for online store improvements.
Partner with Merchandising team to identify product assortment/quantities.
Provide regular analysis on product trends to identify merchandising opportunities in preparation for seasonal buy.
Work closely with regional team to elevate product contents and availability in line with our brand guidelines.
Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams.
Marketing & CDM
Plan our brand show/product information through the Websites aligning with Marketing on launches and promotions.
Have a strong understanding of Christian Dior core demographics to maximize search engine traffic and advertising.
Manage and optimize the brand store content, e-merchandising, banners, and website enhancements.
Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
Work closely with the marketing team to ensure high quality, relevant traffic is being directed to Christian Dior websites.
Planning
Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
Plan IT development cost plan based on local IT requirement with finance team.
Leadership
Plan and budget to achieve eCommerce commercial ambition.
Lead e-Commerce team to collaboratively work with key stakeholders.
Maintain an environment which attracts and motivates and retains top quality individuals.
Others
Holistic approach on e-commerce strategy in managing online websites within a luxury fashion house.
Communication skills to deal with various stakeholders in the country and regional team.
Maintain a high knowledge of our brand products and fashion trends in the market.
Profile
Education & Professional Qualifications
Bachelor's degree in e-commerce, marketing and/or business.
? Work Experience
8-10 years' experience in in trading a successful online store, gained within a fast-paced environment.
Experience working with eCommerce Platforms and Google Analytics.
? Skills & Competencies
Understanding of SEO and SEM/PPC.
Proficient in Microsoft Excel and Word.
An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements.
Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximize sales, conversion rate, average order value.
People management skill to lead a team.
Energetic, proactive attitude and with a high attention to detail.
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