Ecommerce & Digital Growth Manager
Dubai, United Arab Emirates
Job Description
Our client is seeking an E-commerce/Digital Growth Manager who will be responsible for aspects of the e-commerce strategy of the brand. They will bring a highly analytical, results-driven growth mentality to the role and be responsible for driving rapid growth. The right candidate will work closely with a team of marketers, designers, and other specialists to develop strategies for selling products and services online. They will be responsible for the department P&L, the digital media strategy, the online platform, and the market development. We are seeking an individual who is passionate about analytics, who loves testing new ideas to drive sales, and who is ultimately a creative thinker. The candidate will be also responsible for developing strategies, executing plans, measuring performance, and reporting insights around digital performance marketing activities. Key Responsibilities:
REQUIRED COMPETENCIES:
Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.
- Manage the e-commerce P&L and profitability.
- Drive e-commerce sales performance.
- Analyse new market trends, business opportunities, and market segments in the global and local landscape.
- Implement e-commerce strategic and tactical programs.
- Manage & execute digital and e-commerce campaigns with media agency support.
- Establish and maintain industry benchmarks and KPIs for the Conversion funnel.
- Analyze the past performance of collections, categories, and campaigns to improve marketing effectiveness and ROI.
- Maintain a digital marketing calendar, create campaigns to deliver strategic plans, and business objectives, and improve KPIs.
- Owns the performance marketing framework, and leads the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic and maximize ROI across all digital marketing channels.
- Establish and manage relationships with other e-tailers to increase distribution.
- Manage the website\xe2\x80\x99s merchandising.
- Revise order fulfillment policies and procedures.
- Analyse service quality and customer satisfaction.
- Oversee CRM Lifecycle implementation, development, and management, working closely with the Holding CRM team to drive Lifetime Value and Database growth.
- Manage customer retention and loyalty programs.
- Measure order fulfillment and customer satisfaction performance.
- Provides management & marketing team visibility into data-driven insights that inform the business\xe2\x80\x99s strategic direction and KPIs.
- Conduct competitor analysis to provide insights on competition practices and formulate recommendations to improve the company\xe2\x80\x99s online presence and showcase its competitive advantages.
- Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI.
- Ownership and direct impact
- Directly reporting to the CEO
- Competitive compensation package
- Supportive, collaborative work environment and colleagues
REQUIRED COMPETENCIES:
- Experience in developing and overseeing E-commerce and CRM strategies.
- Experience in building and developing a team.
- Experience in CRM
- Experience in developing marketing strategies.
- Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.
- Knowledge and passion for direct-to-consumer eCommerce business practices and operations. Digital UI/UX enhancements experience a plus.
- Advanced understanding and utilization of digital platforms are required, including Shopify, Google Analytics, Google Ads Manager, Facebook Business Manager, TikTok Ads Manager, and Pinterest.
- Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media, and/or display advertising campaigns.
- Exceptional project management skills.
- Strong analytical skills and actioning data into consumer-centric action plans
- Understand the basics of digital marketing and performance marketing.
- Willingness to learn and adapt to a fast-changing e-Comm environment.
- Ability to manage timelines, budgets, and project resources.
- Ability to work with a team.
- Degree in business management with a focus on marketing/sales and several years of experience in online business.
- 8 years+ of e-commerce experience in consumer goods, ideally beauty related, such as skincare, body care, cosmetics, and hair.
- 2 years\xe2\x80\x99 experience in managing teams.
- Arabic is a plus.
Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.
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Job Detail
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Job IdJD1502351
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned