Job Description

About Us
Find Your Shangri-La in Shangri-La
Shangri-La Dubai is a luxurious urban sanctuary where modern energy meets timeless hospitality. With panoramic views of the Burj Khalifa and Dubai's glittering skyline, every visit becomes an unforgettable experience.
As the Director of Marketing & Communications, you will lead the hotel's marketing and communications strategy to strengthen the brand, drive demand, boost revenue, and position Shangri-La Dubai as a top destination.
Key Responsibilities

• Drive innovative marketing and communication strategies focused on demand generation, brand experience, and public relations to enhance financial performance and elevate customer engagement across the hotel and its F&B venues.
• Develop a content-led communication plan, ensuring cohesive storytelling across all channels to reinforce hotel positioning and core brand pillars.
• Lead brand activation initiatives, ensuring the Shangri-La experience is consistently reflected through messaging, guest touchpoints, and market-facing campaigns.
• Create integrated tactical and segment-specific campaign plans that deliver measurable ROI and drive conversion across key business segments.
• Serve as guardian of all internal and external communications, maintaining brand integrity and ensuring alignment with corporate guidelines.
• Oversee the hotel's social media strategy, driving impactful content that increases brand awareness, engagement, and advocacy.
• Collaborate with the Executive Team to implement, enhance, and communicate the hotel's ESG initiatives in line with corporate sustainability frameworks.
• Identify strategic partnerships and develop co-branded events and activations that elevate visibility and expand market reach.
• Develop overarching marketing strategies - including annual plans, property email communication, and budget oversight - aligned with business priorities for the hotel or group of hotels supported.
• Oversee execution of marketing initiatives, creative production, and project management to ensure targets are met and revenue opportunities maximized.
• Actively participate in and contribute to demand-generation strategy sessions (SMR), partnering closely with Sales & Revenue teams.
• Reconcile marketing plans monthly in collaboration with the Director of Finance, ensuring accurate forecasting and budget tracking.
• Lead repositioning projects for Shangri-La Dubai in partnership with the Brand Team, VP of Operations & GM, and the hotel's Executive Committee
• Serve as brand liaison, ensuring all marketing reflects the appropriate voice and successfully integrates continent-wide or brand-wide campaigns.
• Partner with Revenue Management to develop and execute promotional strategies that optimize channel performance.
• Support group lead-generation initiatives through targeted marketing activities and strategic communication.
• Conduct performance reviews, analytics, and reporting for key marketing KPIs, clearly presenting insights and recommended actions to stakeholders and owners.

About You

• Preferably has relevant experience from an International 5* Hotel Group
• Is always kept up to date with latest industry trends and market practices
• Is effective team player with good interpersonal skills who can collaborate
• Is detailed-minded, result oriented and can multi-task
• Manages direct reports and monitors overarching marketing performance
• Completes other reasonable duties as requested by leadership

Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.
• We are an equal opportunity employer.

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes.
We appreciate your interest in joining us. Please note that only successful candidates will be contacted.

Skills Required