Job Description

Director of Marketing & Public Relations

The Director of Marketing & Public Relations plans, directs, controls, coordinates and participates in all communication activities with an emphasis on public and media relations.The Director of Marketing & Public Relations enhance the awareness of the Kempinski brand as one of the world's finest hotel groups amongst target audiences as defined in the hotel's and group's strategic Marketing and Public Relations plan.

Marsa Malaz Kempinski, The Pearl - Doha

Marsa Malaz Kempinski, The Pearl - Doha is located on its own secluded island, just steps away from numerous entertainment and dining options at the glamourous destination of The Pearl, in the capital of Qatar.Showcasing the finest European architecture, blended with traditional Arabian elements, Marsa Malaz Kempinski boasts 281 luxurious rooms - including 69 suites, two Presidential suites and two Royal suites.

Key Responsibilities

Strategic Responsibilities

Develop annual Marketing & Public Relations plan with specific goals and budget as outlined in the hotel's strategic Marketing plan and the group's Public Relations plan. Prepare roadmap to achieve goals, as well as update and adjust plans according to market situation and ensure the communications team is fully briefed on goals and progress.

Work closely with F&B and Sales department to map out promotional activities for the year.

Advise the General Manager and hotel senior management on communications to ensure that messages are clear, consistent and aligned with the hotel's business strategy and Kempinski's overall messaging.

Build and maintain relationships with key local decision makers and the local social community to promote positive exposure of the hotel.

Marketing & Public Relations.

Assume responsibility for pitching and securing local story placements for the hotel and on behalf of the Kempinski brand. Develop customized story pitches based upon media needs and handle reactive media relations in a timely manner and within 24 hours.

Work closely with Corporate Marketing & Public Relations and regional press offices on developing story angles specific for the international markets.

Draft hotel press releases and General Manager's speeches.

Distribute newsworthy hotel press releases to local media, regional Marketing & Public Relations offices and Corporate Public Relations for onward media distribution.

Act as the official spokesperson for the hotel when appropriate.

Create and organize appropriate press activities in accordance with the annual communications plan.

Handle crisis media communications with support and guidance from Corporate communications.

Prepare and educate hotel spokespeople for media interaction through creation of media Q&A and background briefings. Advertising/Media/Photography

Direct photography for editorial and advertising purposes in liaison with the Commercial Director, advertising agency and corporate brand marketing.

Maximize advertising budget by ensuring that the hotel's creative messages and media activities are consistent with the advertising of sister hotels and the Kempinski group advertising.

Ensure all international and local creatives are reviewed and approved by Kempinski Brand Marketing in a timely manner before advertising agency proceeds to artwork.

Maintain budget control and oversee media placement schedules in feeder markets. Collateral/Direct Marketing

Oversee the production of all printed and digital collaterals for F&B, Sales and Rooms divisions following the specifications stipulated in the Corporate Identity Manual.

Ensure hotel information is updated regularly on the intranet, kempinski.com, hotel's press room and relevant online publications.

Oversee the planning, production and sending out of all direct marketing collateral in line with the annual communications.

Determine overall marketing communications campaign ROI. Monitor and reviews the response rates in order to improve and take corrective measures (where applicable).

Oversee the production and execution of external hotel newsletter. Approve editorial content of staff newsletter. Social Media

Develop social media strategies and messages for the year.

Monitor fans' comments and provides relevant responses, when required. General Duties

Represent hotel at selected hotel and industry events.

Identify partnership opportunities and develops co-partnership events/promotions to enhance hotel and brand awareness.

Provide internal Marketing & Public Relations education and training opportunities for supervised staff.

Develop relationships with airlines and tourism boards from assigned territories to seek opportunities for hosting joint press visits to/from Kempinski hotel and resort locations

Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel. Desired Skills and Qualifications

Diploma in Business Administration, specialized in Marketing; University Degree 1st cycle/ Bachelor Degree

A minimum of five (5) years sales and marketing / public relations experience in the hotel industry in a 5 star hotel category

Ability to work and communicate in a multinational environment

Analytical approach to problem solving and demonstrated ability to "think outside of the box"

Demonstrate creative and innovative approach to Sales & Marketing activities

Negotiation skills and selling skills

Revenue and target focus

Computer literacy adapted to the field of Sales & Marketing

About Kempinski

At Kempinski Hotels we pride ourselves on delivering a beautiful performance for each and every one of our guests. Dedicated to please, educated to entertain and never compromising on the European elegance of service, we are driven by our passion for crafting distinct and meaningful experiences. Each of our remarkable properties is a stage upon which our people perform their best and every day is an opportunity to apply their unique talents. We offer recognition for your skills, an environment that encourages personal growth, and respect and support from colleagues and leaders. Connected by our shared values, our passion for craftsmanship, and our care for one another, we are a global community of hoteliers. Your stage awaits. Discover a career crafted by you.

Schedule: Full-time Shift: Day Job