Key Responsibilities:
- Develop and implement a comprehensive brand marketing strategy that aligns with the company's overall goals and objectives
- Lead and manage a team of marketing professionals to execute marketing initiatives and campaigns
- Conduct market research and analysis to identify target audiences and develop effective marketing strategies to reach them
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
- Oversee the creation of all marketing materials, including digital and print assets, social media content, and advertising campaigns
- Monitor and analyze marketing performance metrics, and make data-driven decisions to continuously improve and optimize campaigns
- Stay up-to-date with industry trends and best practices, and make recommendations for new marketing initiatives
- Manage the marketing budget and allocate resources effectively to achieve maximum ROI
- Foster relationships with media outlets, influencers, and other partners to increase brand visibility and reach
- Act as a brand ambassador and represent the company at industry events and conferences.
Qualifications:
- Bachelor's or Master's degree in Marketing, Communications, or a related field
- 8+ years of experience in brand marketing, with at least 3 years in a leadership role
- Proven track record of developing and executing successful brand marketing strategies
- Strong understanding of market dynamics and customer behavior in the UAE and the wider region
- Excellent leadership and team management skills
- Experience managing marketing budgets and allocating resources effectively
- Strong analytical skills and ability to make data-driven decisions
- Excellent communication and interpersonal skills
- Creative mindset with the ability to think outside the box
- Ability to thrive in a fast-paced, dynamic environment.