TITLE: DIRECTOR, MARKETING & COMMUNICATIONS, FUELS
JOB PURPOSE:
To design, lead and execute the global marketing and communications strategy for the Fuels Globally Managed Product line, ensuring cohesive brand positioning, integrated campaigns, and effective engagement with internal and external stakeholders. The role drives end-to-end delivery of strategic initiatives across regions, strengthens BV Fuels' global reputation, and enable alignment with corporate priorities.
KEY ACCOUNTABILITIES & RESPONSIBILITIES:
Develop and lead the global marketing & communications strategy for the Fuels globally managed product line, ensuring alignment with corporate priorities and regional execution plans
Drive end-to-end project delivery (from strategic thinking to content creation, coordination, and final rollout) in close collaboration with global, regional, and operational teams
Ensure a consistent visual identity and messaging framework across all platforms, channels, and regions
Partner with regional leaders to adapt and deploy global initiatives locally while ensuring coherence with the global brand
Manage internal communication programs to support alignment, employee engagement, and the roll-out of major organizational initiatives
Oversee external communications, strengthening visibility, reputation, and stakeholder trust across key markets and audiences
Lead content development for internal/external channels, including intranet, newsletters, President/leadership communications, campaigns, and social media
Coordinate global events and campaigns, ensuring objectives, messaging and brand experience are consistently delivered
Develop integrated communication and change management plans supporting transformation projects and strategic priorities
Collaborate with cross-functional departments (HR, Sales, Technical, Legal & Compliance, QHSE Operations) to ensure high-quality, accurate communications
Monitor and optimize the marketing and communications budget, ensuring efficient use of resources and identifying cost-saving opportunities
Measure impact of marketing and communication activities and recommend data-driven improvements
Manage crisis or sensitive communications in collaboration with Corporate Communications when needed
MINIMUM QUALIFICATIONS & EXPERIENCE:
Bachelor's and Master's degree in Communications, Journalism, Marketing, Public Relations, Business, Communication or Management field
Minimum 8-9 years working experience
Experience in internal or corporate communications (preferably in high-growth or global organizations)
Strong communication planning skills
Experience with multiple traditional and non-traditional channel communications
Excellent technical skills, illustrating professional expertise with social media technologies and advanced knowledge of various social tools
Proven experience with building out scalable marketing campaigns
* Ability to work under pressure and manage multiple projects simultaneously, demonstrating efficient time management and organizational skills.
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