Director, F&B and Nightlife Destination Marketing
(10221)
At Atlantis, we exist to bring the extraordinary to every holiday and experience through connection, empowerment, precision, care and warmth. Inspired by the majesty and mystery of the ocean, Atlantis resorts are unique destinations full of life, wonder and surprise, where we seek to exceed our guests\xe2\x80\x99 expectations at every possible turn.

Atlantis Dubai is an iconic entertainment destination comprised of two world-class resorts; Atlantis, The Palm and Atlantis, The Royal; offering an unbeatable opportunity for you to grow and develop in your career. With a sense of exhilaration and discovery, we create unforgettable memories by providing guests the opportunity to discover an extraordinary world filled with thrilling adventures. Whether we are designing a couple\xe2\x80\x99s retreat or serving the extraordinary in one of our award-winning celebrity chef restaurants, we approach everything with imagination to spark a sense of courage, inspiration and innovation. This is not simply our job, it\xe2\x80\x99s our passion.
Job Summary Manage all marketing activity relating to Atlantis, Dubai including its sub-business units and brands in the following areas:

• Food & Beverage

Key Duties and Responsibilities

• Contribute to the overall strategy, performance and profitability of Atlantis, Dubai by developing strategic Marketing Brand and Commercial Plans across Food & Beverage and Nightlife with the objective to exceed the annual business targets.
• Drive brand visibility of the Atlantis Dubai restaurants, bars and cafes in the local market to increase brand awareness and equity.
• Drive restaurant covers through marketing tactics to achieve budgeted covers and revenue through cutting-edge brand, product and tactical campaigns throughout the year.
• Responsible for the Atlantis Circle loyalty programme, in conjunction with the efforts of the F&B Operations departments with the objective of increasing brand loyalty, repeat visitation and maintaining YOY growth of members.
• Launch new and exciting F&B initiatives to ensure all bars and restaurants meet the expected business objectives that creates product differentiation against competition in the local market.
• Responsibility and ownership of all individual restaurant brand identities, ensuring the tone of voice, visual identity and brand essence is protected and promoted across all marketing initiatives.
• Develop the Annual Marketing Calendar in line with business objectives and developed marketing strategies.
• Create fully-fledged integrated marketing campaigns with the objective of driving new customer acquisitions and capitalizing off cross-sell, upsell and repeat visitation tactics.
• Responsible for the full in-resort guest experience in conjunction with all Operations departments to promote in-resort and restaurant activities with the objective to increase guest share of wallet and provide an extraordinary guest experience. This also includes leading on all in-resort collateral, signage, digital screens and mobile applications content updates.
• Execute competitor analysis and maintain consistent communication with relevant departments to ensure all areas across the business stay ahead of the competition.
• Manage existing and establish new partnership and sponsorship relationships to drive business results and/or create awareness in relevant markets.
• Create Post-Campaign Reports to ensure continuous learnings and improvements for future marketing initiatives.
• Drive effective marketing results with the use of data and information to make informed decisions regarding media strategy, packages, promotions, and partnerships campaigns.
• Ensure brand efficacy across Search, Social and Content is maintained.
• Responsible for the annual marketing planning and budgeting cycle.
• Own the Marketing P&L and be responsible for all activities pertaining to the month end process.
• Manage the overall Marketing budget to drive the most effective ROI and build brand equity.
• Work closely with the Director of Digital Marketing, and Director of Public Relations to deliver integrated activity.
• Work collaboratively with the broader Commercial teams across Marketing, Sales, PR and Revenue Management teams as well as Operations for effective brand and campaign management.
• Participate in weekly Commercial Strategy Meetings and other relevant meetings to represent the Marketing team.
• Drive continuous improvement across the marketing function to ensure best in class SOP\xe2\x80\x99s and playbooks.
• Ongoing management of media and advertising agencies to drive key marketing plans.
• Manage a team of Brand Managers to motivate and mentor them to drive their respective business unit.
• Coach and mentor all staff with new marketing related ideas and skills and manage the marketing skills and competencies for the team
• Prepare marketing presentations and reports for senior stakeholders.

Skills, Experience & Educational Requirements

• Must have a minimum of 10 years marketing or agency experience. Experience with F&B is strongly preferred. Either Hotel or Restaurant group
• Creative self-starter and group leader who takes initiative, is resilient to challenges, setbacks, and change.
• Must be a leader in demonstrating vision, initiative, energy, and enthusiasm for the challenges of working in a perpetually changing environment.
• Must have strong commercial acumen with strategic mind-set.
• Strong interpersonal and communications skills.
• Must have experience in managing P&Ls with strong financial understanding.
• Experience within a fast-paced working environment in a multi-business international business environment.
• Ability to interface with stakeholders at all levels and be persuasive whilst collaborative in a productive manner.
• Demonstrated ability to maintain and protect brand integrity.
• Strong understanding of digital technologies, CRM, Marketing Automation
• Degree in Marketing is preferred.

Join a team that is adventurous, creative, warm-hearted and extroverted. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.