Digital & PR Marketing Executive | Retail | Fashion | UAE

Overview of the role:

You will work under the supervision of the Sr Marketing Manager of fashion and will manage the full marketing strategy and its execution of your designated brands across the GCC.

What you will do:-

Description of Accountability:

Marketing Strategy

• Define the marketing strategy and activation plan for your brands across each region
• Understand brand guidelines and objectives to drive in the GCC market
• Liaise and work with your brand\xe2\x80\x99s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
• Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
• Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs

Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time

• Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
• Build and manage your brand\xe2\x80\x99s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
• Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives.
• Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results.
• Manage all purchase orders for all our activities and update budget tracker accordingly

Digital

• Define and drive our paid and earned digital strategy working closely with your brand\xe2\x80\x99s HQ team, our performance marketing team, and our local agencies
• Develop regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery
• In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
• Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
• Work closely with our e-commerce team to drive brand awareness and traffic to our websites
• Ensure digital budget is outlined and well managed for each campaign
• Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly

PR and Events

• Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
• Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store
• Manage all brand events with agencies supporting the every step of the event development process and execution in a timely and organized manner
• Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact

Bayt