We are looking for a qualified Digital Media Specialist to join our team. You will lead our marketing efforts using new media and digital tools.
You should be able to promote our company and increase client engagement.
Responsibilities
1. Developing PPC strategies: Creating effective PPC strategies to meet the organization\'s goals and objectives.
2. Conducting research: Analyzing and researching industry trends, competitors, and target audience behavior to identify the best keywords and target audience to maximize return on investment (ROI).
3. Creating PPC campaigns: Developing and launching PPC campaigns across various platforms, creating ad copy, selecting keywords, and setting bids.
4. Analyzing results: Analyzing and interpreting data from campaigns, measuring success against KPIs, and optimizing campaigns to improve ROI.
5. Managing budgets: Managing budgets to ensure that campaigns are run within the allocated budget, and adjusting budgets based on the performance of campaigns.
6. Collaborating with team members: Working closely with designers, writers, and other members of the marketing team to create effective campaigns.
7. Staying up-to-date: Staying up-to-date with the latest trends, strategies, and technologies in PPC advertising to keep campaigns relevant and effective.
Requirements
Proven work experience as a Digital media specialist or Digital marketing manager
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
Experience with visual communication principles
Familiarity with web design and content management systems
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Additional qualification in web design or animation is a plus