Develop and implement social media strategies across all platforms.
Create, schedule, and publish engaging content in alignment with brand guidelines.
Monitor engagement, respond to inquiries, and track platform performance.
2. Content Development
Prepare creative content for digital campaigns, blogs, emailers, and posts.
Coordinate with graphic designers and videographers to produce high-quality digital materials.
3. SEO & Website Optimization
Conduct keyword research and optimize website content for SEO.
Update website content, landing pages, and banners in coordination with the web team.
Monitor website analytics and recommend improvements based on performance data.
4. Digital Advertising & Campaigns
Plan and manage paid marketing campaigns across Google Ads, Meta, and other platforms.
Track campaign performance, conversions, and ROI.
Adjust strategies to improve reach and effectiveness.
5. Email & SMS Marketing
Develop and execute email and SMS marketing campaigns.
Manage subscriber lists and maintain accurate database segmentation.
Track campaign metrics and prepare performance reports.
6. Market Research & Competitor Analysis
Conduct regular research on industry trends and competitor activities.
Provide insights and recommendations to support strategy development.
7. Lead Generation & Coordination
Implement strategies to generate quality leads through digital channels.
Work closely with the sales team to monitor lead flow and follow-up progress.
8. Branding & Online Reputation Management
Ensure brand consistency across all digital platforms.
Monitor online reviews, mentions, and oversee reputation management efforts.
9. Event Promotion & Support
Develop and execute digital promotions for company events, launches, and activities.
Provide digital coverage and post-event communication as required.
10. Reporting & Analytics
Prepare weekly and monthly performance reports using digital analytics tools.
Provide insights to support management decisions and strategy adjustments.
Qualifications & Skills
Bachelor's degree in Marketing, Digital Media, or related field.
Minimum 2-3 years of experience in digital marketing.
Strong knowledge of social media platforms, SEO, SEM, and Google Analytics.
Excellent communication, content writing, and analytical skills.
Ability to manage multiple tasks and meet deadlines.
Job Type: Full-time
Pay: AED4,000.00 - AED6,000.00 per month
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