Digital Marketing Specialist

Sharjah, SH, AE, United Arab Emirates

Job Description

Job description



Campaign Planning & Execution

Develop integrated media strategies for Google Search & Display, YouTube, Facebook/Instagram, TikTok, and Snapchat. Set up, launch and manage campaigns end-to-end: targeting, creative briefs, budget allocation.

Optimization & Testing

Continuously monitor performance metrics (CPA, ROAS, CTR, CVR). Design and run A/B tests on ad creative, copy, audiences, and landing pages. Refine bids, budgets, and placements to hit KPI targets.

Analytics & Reporting

Configure and maintain tracking via Google Analytics, Facebook Business Manager, TikTok Ads Manager, and Snapchat Insights. Produce weekly and monthly performance dashboards; deliver actionable insights to stakeholders.

Collaboration & Alignment

Partner with Creative, Content, and UX teams to develop on-brand assets and landing experiences. Coordinate with CRM and Retention teams on email, SMS, and on-site retargeting strategies.

Market Intelligence

Research and track trends in UAE & GCC beauty markets. Conduct competitive audits to identify new channel opportunities and benchmark performance.
.

Qualifications & Experience

Minimum

5 years

hands-on experience managing paid-media campaigns across:

Google Ads

(Search, Display, Video)

Meta Ads

(Facebook & Instagram)

TikTok Ads

Snapchat Ads

Proven track record achieving strong ROAS and customer acquisition targets for e-commerce brands (preferably in beauty or FMCG). Deep familiarity with analytics platforms (Google Analytics 4, Facebook Analytics, TikTok/Snapchat insights). Strong command of Excel or Google Sheets for data analysis and reporting. Excellent communication skills (English; Arabic is a plus).

Please don't apply if you don't have the needed experience!



Job Type: Full-time

Ability to commute/relocate:

Sharjah: Reliably commute or planning to relocate before starting work (Required)
Experience:

* UAE: 2 years (Required)

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Job Detail

  • Job Id
    JD1895261
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sharjah, SH, AE, United Arab Emirates
  • Education
    Not mentioned