Job Description

Baraka Real Estate Development is seeking a highly skilled and creative

Digital Marketing Specialist

with proven experience in the UAE real estate sector. The ideal candidate will drive our digital presence, elevate brand visibility, and support lead-generation strategies for off-plan and ready property portfolios.

This role requires someone who is results-driven, innovative, and fully up to date with the latest digital marketing tools, AI technologies, analytics, and real estate marketing trends.

Key Responsibilities

Develop and execute performance-driven digital marketing campaigns across Google, Meta, TikTok, LinkedIn, and property listing portals. Create compelling content for social media, email marketing, landing pages, blogs, and digital ads. Manage and optimize paid ads (PPC), display ads, and retargeting campaigns focused on quality lead generation. Oversee SEO/SEM strategies to improve organic visibility for company projects and brand pages. Analyze campaign performance using GA4, Search Console, Meta Ads Manager, and CRM analytics; provide weekly reports and insights. Develop marketing automation workflows (HubSpot, Zoho, or similar CRMs). Utilize modern AI tools (ChatGPT, Midjourney, AI video tools, etc.) to enhance content creation and productivity. Coordinate with sales teams to ensure high-quality lead handover and follow-up alignment. Manage website updates, landing page optimization, and UX improvements. Build and maintain Baraka's digital brand identity through consistent, high-quality content and creative direction. Liaise with external agencies, photographers, and videographers when needed.

What We Offer

A collaborative work environment within a growing real estate developer. Opportunities for creative leadership and professional growth. Exposure to major property launches and marketing campaigns in the UAE

Mandatory Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.

Technical Skills & Competencies

Proficiency in

Google Ads, Meta Ads Manager, TikTok Ads

, and other paid media platforms. Hands-on experience with

GA4, SEO tools (Ahrefs, SEMrush), CRM systems, and marketing automation

. Strong skills in

content creation

, short-form video editing, and social media management. Familiarity with

AI-driven content tools

(ChatGPT, Claude, Canva AI, video AI tools). Knowledge of real estate listing portals (Property Finder, Bayut, Dubizzle, etc.). Excellent analytical skills to track KPIs and optimize campaign performance. Strong communication, creativity, and ability to work with fast-moving real estate teams.

Preferred

UAE real estate developer/agency experience. Google Ads or Meta Blueprint certifications. Experience working within tight deadlines and managing multiple campaigns simultaneously.

Minimum 2-4 years of digital marketing experience within the UAE real estate industry.

Proven portfolio of real estate campaigns (lead-gen, property launches, branding). Strong understanding of UAE market dynamics and online customer behavior.
Job Type: Full-time

Pay: From AED5,000.00 per month

Ability to commute/relocate:

Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

* Real Estate: 2 years (Required)