Job Description

We are seeking a creative and results-driven

Digital Marketing Specialist

to manage and enhance the university's online presence. The ideal candidate will have hands-on experience in digital campaign management, social media, SEO, and content creation, with the ability to engage diverse audiences and support student recruitment goals.

Job Title

: Digital Marketing Specialist

Location

: Ras Al Khaimah

Experience Required

: Minimum 2 years in Education Sector

Key Responsibilities

Digital Campaign Planning & Execution

Plan, execute, and monitor online marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn). Promote university programs, initiatives, and events through targeted campaigns.

Website Design, Maintenance & Updates

Manage and update the university website with timely and accurate content. Collaborate with designers and IT to enhance user experience, navigation, and mobile responsiveness.

Search Engine Optimization (SEO)

Implement on-page and off-page SEO strategies to boost website rankings. Conduct keyword research, optimize content, and perform regular SEO audits.

Social Media Management

Manage daily operations of social media accounts (Facebook, Instagram, LinkedIn, YouTube). Create engaging posts, schedule content, monitor analytics, and drive audience engagement.

Content Creation & Graphic Coordination

Develop high-quality digital content including banners, videos, posts, and newsletters. Ensure visuals align with the university's brand guidelines.

Email Marketing & Automation

Create and manage targeted email campaigns using automation tools. Track and improve campaign performance to maximize engagement and conversions.

Lead Generation & CRM Support

Design lead-generation campaigns and integrate responses into CRM systems. Coordinate with Admissions for timely prospect follow-ups.

Analytics & Performance Reporting

Use Google Analytics, Meta Insights, and LinkedIn Analytics to measure campaign effectiveness. Provide detailed performance reports and actionable insights.

Online Event Promotion

Promote webinars, open houses, and events across digital platforms. Provide live coverage and post-event content for enhanced engagement.

Reputation & Community Management

Monitor and manage online reviews, comments, and messages. Respond promptly to inquiries while maintaining the university's reputation.

Collaboration with Internal Teams

Partner with Admissions, Academics, IT, and HR for integrated marketing efforts. Support departments with digital promotion and communication needs.

Media & Partner Coordination

Liaise with media outlets, influencers, and education platforms for PR and advertising. Manage deliverables for external partnerships and paid promotions.

Trend Analysis & Continuous Improvement

Stay updated on digital marketing tools, trends, and best practices in higher education. Recommend and implement new strategies to enhance digital visibility and recruitment outcomes.

Qualifications & Skills

Bachelor's degree in Marketing, Digital Media, Communications, or related field. Minimum

4 years of experience

in digital marketing. Proficiency in Google Ads, Meta Ads Manager, SEO tools, and CRM platforms. Strong skills in social media management, content creation, and analytics. Excellent written and verbal communication skills. Creative mindset with the ability to work collaboratively across departments.
Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Ability to commute/relocate:

Ras al-Khaimah: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

We must fill this position urgently. Can you start immediately?
Experience:

Education Industry : 3 years (Required) digital marketing: 4 years (Required) Google Ads / Meta Ads campaign management: 4 years (Required) * lead-generation campaign: 4 years (Required)