Job Description

Job Overview

Are you a data-driven marketer who loves working alongside creatives?

DBM Store

is a premier provider of building materials--serving everyone from large construction contractors to home decor enthusiasts. We are looking for a

Digital Marketing Specialist

to join our in-house production team.

In this role, you will not just "post" content; you will be the strategic partner to our Videographer, Editor, and Graphic Designer. Your job is to take the high-quality assets our team creates and distribute them effectively across

YouTube, LinkedIn, Instagram, and Google

to drive traffic and revenue on our

Magento

e-commerce store.

Note:

This is an execution-focused role where you will work collaboratively as a peer within the creative team.

Key Responsibilities

1. Omnichannel Content Strategy (YouTube & Social)

YouTube Growth:

Manage the DBM Store YouTube channel. Collaborate with the videographer to plan and optimize "How-to" and "Product Review" videos for search (SEO).

Social Distribution:

Tailor content strategies for different audiences:

LinkedIn (B2B):

Target contractors and architects with bulk offers and technical specs.

Instagram/Pinterest (B2C):

Target homeowners with aesthetic renovation content.

Content Calendar:

Maintain the publishing schedule to ensure consistent visibility across all platforms.

2. Performance Marketing & Ads

Paid Campaigns:

Set up and manage paid ad campaigns on

Meta (Facebook/Instagram)

and

Google Ads

.

Optimization:

Monitor Ad Spend (ROAS) and tweak creatives/copy to lower Customer Acquisition Costs.

3. E-commerce Management (Magento)

Website Optimization:

Manage product listings on our

Magento

platform, ensuring titles and descriptions are optimized for SEO.

Analytics:

Track website traffic and conversion rates using

Google Analytics (GA4)

and provide actionable insights to the team.

4. Team Collaboration

Participate in daily creative brainstorming sessions with the Videographer and Designer. Provide data-backed ideas (keywords/trends) to the creative team to guide future content production.

Candidate Profile

Mandatory Requirements:

Experience:

2-5 years of experience in Digital Marketing or E-commerce.

E-commerce Tech:

Hands-on experience with

Magento

(or similar platforms like Shopify/WooCommerce) is required.

Video Marketing:

Strong understanding of

YouTube SEO

(Titles, Tags, Thumbnails) and video distribution.

Paid Media:

Proven experience setting up campaigns in

Meta Ads Manager

and

Google Ads

.

Location:

Must be based in Dubai and available for a full-time

On-Site

role.

Desirable Skills (Bonus):

Experience in the

Construction, Real Estate, or Home Improvement

sectors. Basic knowledge of email marketing tools (e.g., Mailchimp/Klaviyo/Brevo). Ability to write clear, persuasive ad copy.
Job Type: Full-time

Pay: From AED6,000.00 per month

Application Question(s):

Do you have Experience with Magento (or similar platforms like Shopify/WooCommerce)? We must fill this position urgently. Can you start immediately?
Experience:

Digital Marketing : 5 years (Required) E-commerce: 1 year (Required) * Google Ads: 2 years (Required)