Job Description

Bella Roma Specialty Hospital is a leading healthcare provider specializing in advanced plastic surgery, cosmetic dermatology, and wellness services. We are committed to delivering world-class medical care and aesthetic excellence through innovation, expertise, and personalized patient experiences.

Position Overview

We are seeking a talented and results-driven

Digital Marketing & Meta Advertising Specialist

to lead our digital presence and advertising initiatives. The ideal candidate will have strong experience in

Meta Ads (Facebook, Instagram, Messenger)

, along with creative skills in

graphic design, content creation, SEO, and website management

.
This role requires a balance of strategic thinking, analytical insight, and creative execution to drive

brand awareness, patient engagement, and lead generation

.

Key Responsibilities

Plan, create, and manage

paid advertising campaigns

across Meta platforms (Facebook, Instagram, Messenger). Conduct

audience research

, segmentation, and targeting to maximize reach and engagement. Develop

ad copies, visuals, and video content

in coordination with the marketing team. Design

creative graphics and promotional materials

for digital and social media use. Manage and optimize the

hospital website

content, performance, and SEO ranking. Implement

on-page and off-page SEO strategies

to improve search visibility and organic traffic. Monitor, analyze, and optimize campaigns to ensure high ROI and cost-effective results. Track and report key performance metrics (CTR, CPC, CPM, conversions, patient leads). Manage advertising budgets efficiently and prepare

weekly and monthly performance reports

. Stay updated with the latest trends in

Meta Ads, SEO, digital marketing tools, and algorithms

. Ensure compliance with

Meta's healthcare advertising guidelines

and internal branding standards. Collaborate closely with the hospital's marketing and medical teams to align all campaigns with business goals and seasonal promotions.

Requirements

Bachelor's degree in

Marketing, Business, Communications, or a related field

.

2-4 years

of proven experience in

Meta Advertising, Digital Marketing, or Social Media Management

. Strong understanding of

Facebook Ads Manager

,

Instagram Ads

, and campaign optimization. Proficiency in

graphic design tools

(e.g., Canva, Adobe Photoshop, Illustrator). Experience in

content creation

,

video editing

, and

SEO best practices

. Knowledge of

website management

(WordPress or similar CMS). Analytical mindset with the ability to interpret data and generate actionable insights. Excellent communication, copywriting, and creative thinking skills. Ability to work under pressure and manage multiple projects simultaneously. Experience in

healthcare, hospitality, or service-based industries

is an advantage.
Job Types: Full-time, Contract
Contract length: 24 months

Pay: From AED8,000.00 per month

Experience:

clinic or hospital: 1 year (Preferred) healthcare: 1 year (Preferred) UAE: 1 year (Preferred)
Language:

* arabic (Preferred)