Job Description

Location: Dubai

Employment Type: Full-time

Reports to: General Manager

Compensation: Competitive salary + performance incentives + benefits

About Loft & Keys

At Loft & Keys, we're reimagining the real estate experience blending modern design, digital innovation, and personalised service. Whether it's helping clients find their dream home, manage luxury rentals, or discover investment opportunities, we deliver experiences built on trust, creativity, and results.

We're looking for a Digital Marketing Specialist who's passionate about storytelling, brand growth, and data-driven strategy. This is a key role on our marketing team, where you'll help shape how our brand shows up online, attracts new audiences, and builds long-term engagement.

The Role

As a Digital Marketing Specialist, you'll be responsible for developing, executing, and optimising multi-channel marketing campaigns that elevate Loft & Keys online presence. You'll work closely with leadership to bring our brand vision to life through creative content, digital advertising, and strategic growth initiatives.

Key Responsibilities

Digital Strategy & Campaign Execution

Develop and implement digital marketing campaigns across platforms (Google, Meta, LinkedIn, Instagram, YouTube, etc.). Manage paid media budgets, ensuring maximum ROI and lead generation. Optimize campaigns through data analysis, A/B testing, and ongoing performance tracking.
Content & Brand Management

Create engaging, brand-aligned content for social media, email, and web. Collaborate with designers, photographers, and writers to produce high-quality creative assets. Maintain a consistent tone, look, and feel across all digital touchpoints.
Analytics & Performance Tracking

Monitor KPIs, generate performance reports, and present insights to leadership. Use tools like Google Analytics, Meta Ads Manager, and CRM data to inform strategy. Identify opportunities for growth and conversion optimization.
Website & SEO Management

Oversee website content updates, user experience improvements, and SEO performance. Conduct keyword research and implement on-page/off-page SEO best practices. Collaborate with developers or agencies on site enhancements and campaign landing pages.
Community Engagement

Manage social media communities, respond to inquiries, and build relationships with followers. Support influencer partnerships and collaborations with key industry voices.
Qualifications

Required:

3-5 years of experience in digital marketing, social media management, or performance marketing. Proven success managing digital ad campaigns and optimising performance metrics. Strong understanding of SEO, paid media, email marketing, and analytics. Excellent writing and communication skills with an eye for design and storytelling. Proficiency in tools like Google Ads, Meta Business Suite, Canva/Adobe Creative Suite, and CRM or automation platforms (e.g., HubSpot, Mailchimp).
Preferred:

Bachelor's degree in Marketing, Communications, or related field. Experience in real estate, property management, or luxury lifestyle brands. Familiarity with video content creation (Reels, TikTok, YouTube). A creative mindset with strong analytical and project management skills.
What We Offer

Competitive salary and performance bonuses Health, dental, and vision benefits Paid time off and flexible work arrangements Professional growth opportunities and ongoing learning support A dynamic, creative, and collaborative work environment
Job Type: Full-time

Pay: AED5,000.00 per month