We are looking for a results-driven Digital Marketing Specialist with strong expertise in
content marketing
and a solid understanding of
ads/performance marketing
. The ideal candidate has 3-4 years of experience in planning, executing, and optimizing digital campaigns, along with proven experience in
client communication and coordination
.
Responsibilities
Develop and implement content marketing strategies to drive awareness and leads
Create engaging content for blogs, social media, landing pages, and email
Plan, run, and optimize paid ad campaigns across Meta/Google and other platforms
Monitor and optimize performance campaigns for ROI, CPL, and conversions
Manage and optimize content for SEO and audience engagement
Communicate with clients for briefs, approvals, and campaign updates
Track, analyze, and report marketing performance using analytics tools
Collaborate with internal teams to align campaigns with business goals
Requirements
3-4 years of proven experience in digital marketing with a strong content focus
Hands-on experience running ads on Google Ads & Meta Ads
Strong understanding of performance marketing metrics and optimization
Experience in client communication and managing deliverables
Excellent writing, editing, and storytelling skills
Experience with Google Analytics, Search Console, Meta Business Suite, WordPress, HubSpot/Mailchimp, etc.
Ability to handle multiple projects and meet deadlines
Job Type: Full-time
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