BGS Medical Center is a multidisciplinary healthcare facility dedicated to providing high-quality medical, dental, dermatology, laser, and slimming services. We pride ourselves on innovation, excellence, and patient satisfaction. We are seeking a creative and results-driven
Digital Marketing Specialist
to join our growing team.
Job Summary:
The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns across all online platforms to promote the clinic's services, increase brand awareness, and drive patient acquisition.
Key Responsibilities:
Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other social platforms.
Manage and optimize paid advertising campaigns to achieve maximum ROI.
Develop creative and engaging content for social media, email marketing, and website updates.
Monitor daily campaign performance, analyze metrics, and prepare performance reports.
Manage SEO and SEM strategies to improve search rankings and online visibility.
Collaborate with the design team to produce digital materials (ads, banners, posts, videos).
Handle social media accounts, ensuring consistent branding and timely posting.
Engage with followers and respond to messages or inquiries professionally.
Stay updated with the latest digital marketing trends and best practices.
Work closely with management to align marketing efforts with the center's goals and promotions.
Qualifications:
Bachelor's degree in Marketing, Digital Media, or a related field.
Minimum of
2-3 years of experience
in digital marketing, preferably in the
healthcare or beauty industry
.
Proven experience managing
Meta Ads and Google Ads
campaigns.
Strong knowledge of SEO, SEM, Google Analytics, and social media management tools.
Excellent communication and analytical skills.
Creative mindset with attention to detail.
Ability to work independently and meet deadlines.
Preferred Skills:
Experience in
medical, dental, or aesthetics marketing
is a plus.
Graphic design or video editing skills (basic level).
Familiarity with CRM and email marketing tools.
What We Offer:
Competitive salary and performance-based incentives.
Dynamic and supportive work environment.
Opportunities for growth and professional development.
Job Type: Full-time
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