Job Description

- Digital Marketing Specialist

Position Overview:

We are seeking a dynamic and results-driven

Digital Marketing Specialist

to join our team. The ideal candidate should be proficient in

PPC campaigns, SEO strategies, social media algorithms, and WordPress

. You will be responsible for developing, implementing, and optimizing digital marketing strategies that increase brand visibility, drive qualified traffic, and generate leads.

Key Responsibilities:

Plan, execute, and optimize

PPC campaigns

(Google Ads, Facebook Ads, etc.). Perform

keyword research, on-page/off-page SEO

, and link-building strategies. Monitor, analyze, and report on website and campaign performance using tools like Google Analytics, Search Console, and Ads Manager. Stay updated with the latest

social media algorithms, trends, and best practices

. Manage, update, and optimize the company website using

WordPress

. Create engaging content and strategies for social media platforms to boost reach and engagement. Collaborate with design and content teams to ensure campaigns are visually appealing and aligned with brand goals. Track ROI and KPIs while continuously improving digital marketing strategies.

Requirements:

Proven experience in

SEO, PPC, and social media marketing

. Strong understanding of

Google Ads, Facebook/Instagram Ads, and LinkedIn Ads

. Hands-on experience with

WordPress management

. Familiarity with

social media algorithms

and audience targeting. Knowledge of digital marketing tools (SEMRush, Ahrefs, Google Analytics, etc.). Excellent analytical, problem-solving, and communication skills. Ability to stay updated with the latest digital marketing trends and technologies.
Job Types: Full-time, Permanent

Pay: AED1,800.00 - AED4,000.00 per month

Application Question(s):

How do you structure and optimize a PPC campaign for best ROI? What steps do you take to improve a website's search engine ranking? Share an example of a social media campaign you managed and its results. How comfortable are you with updating and optimizing a WordPress site? Which KPIs do you track to measure the success of a digital marketing campaign? * What is your salary expectation?