Job Description

Location: UAE (On-site)

Industry: Fashion / Apparel (B2C)

Employment Type: Full-time

About Us:

We are a UAE-based company known for providing high-quality uniforms across the region. Now, we're expanding into the fashion space with the launch of a new trend-driven clothing brand focused on everyday wear for modern consumers. We're looking for a Digital Marketing Specialist to lead the launch and growth of this brand across digital platforms.

Your Role:

You'll be responsible for building and executing digital marketing strategies that grow brand awareness, attract customers, and drive sales. This role is fully focused on our new B2C fashion line -- from pre-launch campaigns to ongoing performance marketing.

Key Responsibilities:

Plan and execute digital marketing campaigns across Google Ads, Meta Ads, Social media,

Email and Influencer platforms.

Grow and manage the brand's presence on Instagram, Facebook, and other relevant channels.

Identify and collaborate with key and upcoming influencers to promote the brand and drive customer engagement.

Create and implement marketing strategies to engage and convert customers.

Work with content creators, designers, and photographers to produce engaging, on-brand content.

Analyse campaign performance (traffic, ROAS, engagement, conversions) and optimize based on data.

Collaborate closely with ecommerce, design, and product teams to support launches and

promotions.

Stay updated on digital marketing trends, fashion industry benchmarks, and social media

innovations.

Requirements:

2-3 years of UAE experience in digital marketing, preferably in fashion, beauty, or consumer lifestyle brands.

Proven success running paid campaigns (Meta Ads, Social media Ads, Google Ads).

Strong understanding of B2C marketing funnels, social media growth, and content strategy.

Creative, data-driven, and highly organized.

Based in the UAE.

Basic knowledge of photography and videography is a plus.

What We Offer:

Opportunity to lead the digital launch of an exciting new fashion brand.

Competitive salary based on experience.

Dynamic, creative work environment with growth potential.

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Expected Start Date: 08/09/2025