Job Description

We are looking for a highly motivated and creative Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and lead generation.

Key Responsibilities:

Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize performance based on the insights. Create engaging and relevant content for various platforms (e.g., blogs, social media posts, email newsletters). Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels. Manage the company's presence on social media platforms (Facebook, Instagram, LinkedIn, etc.). Monitor competitors and provide suggestions for improvement. Stay up to date with the latest digital marketing trends and best practices.

Qualifications:

Bachelor's degree in marketing, Communications, Business, or related field. 4+ years of experience in digital marketing or related role. Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, or similar. Solid knowledge of SEO, keyword research, and Google Ads. Experience with website analytics tools and CMS (e.g., WordPress). Excellent written and verbal communication skills. Strong creative thinking and problem-solving abilities. Ability to work independently and as part of a team. Retail FMCG Experience Preferred.

Preferred Skills (Not Mandatory):

Graphic design skills (Adobe Photoshop, Canva). Video editing knowledge. Experience with eCommerce platforms (Shopify, Magento). Certification in Google Ads or HubSpot.
Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: AED3,000.00 - AED5,000.00 per month