Job Description

Plan, create, and optimize

Google Ads, Facebook Ads, and Instagram Ads

campaigns to increase brand awareness, website traffic, and lead generation. Conduct

keyword research

and audience segmentation to maximize ad performance. Set up

remarketing

and

lookalike audiences

to target potential customers effectively. Manage ad budgets and optimize bids for cost-effective conversions. Analyze campaign performance using

Google Analytics, Meta Business Suite, and other tracking tools

. Create weekly and monthly reports on ad performance, conversion rates, and ROI. Implement A/B testing strategies to improve ad creatives and audience targeting. Collaborate with the team to create engaging

ad copies, banners, and video creatives

. Work closely with graphic designers and content creators to align ads with brand identity. Stay updated with

latest trends, ad formats, and algorithm changes

to enhance campaign performance. Work with SEO tools like

SEMrush, Ahrefs, or Google Search Console

to improve ad landing page performance. Implement

conversion rate optimization (CRO) strategies

to enhance user experience and maximize leads. Monitor and engage with audiences across

Facebook, Instagram, and other social media platforms

. Suggest and implement new social media growth strategies based on audience insights. Assist in creating and optimizing

email marketing campaigns

to nurture leads. Use CRM tools like to track customer interactions and enhance digital marketing efforts.

Required Skills & Experience:

Proven experience managing

Google Ads, Facebook Ads, and Instagram Ads

campaigns. Strong knowledge of

Google Analytics, Google Tag Manager, and Meta Business Suite

. Experience with

SEO, keyword research, and A/B testing

. Proficiency in marketing tools like

Google Ads Manager, Facebook Ads Manager, SEMrush, Ahrefs, or SimilarWeb

. Familiarity with

email marketing tools (Mailchimp, HubSpot, etc.)

is a plus. Strong analytical skills to interpret campaign data and make data-driven decisions. Excellent communication skills and the ability to work in a fast-paced environment.
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month

Experience:

Digital Marketing Specialist: 2 years (Preferred)
Location:

* Dubai (Preferred)