Job Description

Key Responsibilities

Strategize, launch, and manage

Google Ads & Meta Ads

(Search, Shopping, Reels, Retargeting) with a focus on

CPC, CPM, ROAS, and audience intent

. Develop and optimize

SEO-rich content

, including landing pages, blog posts, and product descriptions to drive organic traffic and engagement. Lead

PR campaigns

, draft

press releases

, and shape the brand's

storytelling voice

across platforms. Conduct

keyword research

, audience targeting, and performance tracking using

GA4, Meta Business Suite

, and

Tag Manager

. Maintain consistent brand identity in tone, visuals, and messaging across both

paid

and

organic

channels. Build and execute

campaign briefs

, map out customer journeys, and design

product-centric marketing funnels

. Run

A/B tests

and analyze campaign results to improve

CTR, conversion rates, and customer retention

.

What You Must Know

Proficiency in

Google Ads

&

Meta Ads Manager

(including Shopping, Reels, Retargeting). Strong grasp of

SEO

,

CRO

,

UTM tracking

, and

keyword tools

. Proven skills in

copywriting

,

content creation

, and

story-driven marketing

. Experience in

press release writing

and

PR/media outreach

. Email marketing experience with tools like

Mailchimp

,

Klaviyo

, or similar. Comfortable with

GA4

,

Google Tag Manager

, and

Meta Pixel

setup. Competent in tools such as

Canva

,

Notion

,

Photoshop

,

Illustrator

, or similar design platforms.

What We Offer:

Company-sponsored UAE employment visa Annual leave salary as per UAE labor law Gratuity benefits upon completion of service Annual air ticket to home country Friendly and growth-oriented work environment
Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Application Question(s):

Have you managed ad campaigns using Google Ads, Meta Ads Manager, and retargeting tools like Pixel or Conversion API? Are you confident using GA4, Google Tag Manager, and Meta Pixel for performance tracking and event setup? Have you written blog posts, landing page copy, or product descriptions with an understanding of SEO, brand voice, and conversion-focused copywriting?
Language:

English / Urdu (Fluent) (Preferred)
Location:

* Dubai (Preferred)