Digital Marketing Specialist

Dubai, DU, AE, United Arab Emirates

Job Description

You will be responsible for executing a comprehensive marketing strategy to promote our clinic's services, engage with our community, and drive patient appointments both online and offline. You'll be tasked with creating dynamic content for social media platforms, scheduling patient appointments, responding promptly to inquiries, and supporting in-office sales efforts. The ideal candidate is tech-savvy, has a passion for dental health, and is highly motivated to contribute to our clinic's growth.

Key Responsibilities:

Social Media Management:

Develop and manage engaging content for Instagram, Facebook, and other social media platforms.

Boost posts and run targeted ad campaigns to reach the right audience.

Engage with followers and respond to all inquiries promptly and professionally.

Track and analyze social media performance to optimize future campaigns.

Patient Appointment Scheduling:

Efficiently schedule patient appointments via phone, email, and online booking systems.

Ensure smooth communication between patients and clinic staff regarding appointments.

Follow up with patients for appointment confirmations, reminders, and re-scheduling when necessary.

Sales and Walk-In Conversion:

Actively engage with walk-in patients to promote services and convert inquiries into booked appointments.

Upsell and promote specific dental services based on patient needs and clinic offerings.

Assist the front desk team with patient check-in and offer excellent customer service to enhance patient experience.

Inquiry Response Management:

Monitor all social media platforms, email, and other channels for patient inquiries and respond aggressively and efficiently.

Provide timely, clear, and informative responses to all questions, ensuring potential patients feel confident in choosing our clinic.

Marketing Strategy and Reporting:

Develop and execute a strategic marketing plan with a focus on brand awareness and patient acquisition.

Provide regular reports on the effectiveness of marketing campaigns, patient conversions, and social media analytics.

Qualifications:

Proven experience in social media marketing (Instagram, Facebook, etc.), ideally in the healthcare or dental field.

Strong understanding of targeting and boosting posts to reach the correct audience.

Excellent written and verbal communication skills.

Experience with scheduling tools and patient management systems.

Sales experience, especially in a healthcare or service-oriented industry.

Ability to work independently, stay organized, and handle multiple tasks in a fast-paced environment.

Familiarity with basic graphic design tools (e.g., Canva, Adobe Suite) is a plus.

High level of professionalism, customer service skills, and attention to detail.

Why Join Us:

Competitive salary and benefits.

A collaborative and supportive team environment.

Job Type: Full-time

Pay: AED3,500.00 - AED5,000.00 per month

Experience:

digital marketing: 2 years (Required)
Language:

* arabic (Required)

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Job Detail

  • Job Id
    JD1930997
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    45008.0 56991.0 USD
  • Employment Status
    Permanent
  • Job Location
    Dubai, DU, AE, United Arab Emirates
  • Education
    Not mentioned