Job Description

Job Opening: Digital Marketing Lead - Global Launch of Maraya

Location:

Dubai or Remote

Contract:

July 2025 - March 2026 (potential for permanent role)

About the Role

We are seeking a sharp, sophisticated

Digital Marketing Lead

to spearhead the

global launch of Maraya

--a beachfront investment community by the visionary creators of Al Barari, Nurai Island, and Zuhha Island.

This is not your typical campaign. We're looking for a lead-generation expert who can attract

ultra-high-net-worth investors

and

top-tier real estate brokers

from around the world ahead of our

December 2025 global sales launch

.

Key Responsibilities

Digital Strategy & Campaign Leadership

Architect and execute a global lead-gen strategy targeting: HNW lifestyle buyers and investors Luxury and international real estate brokers Lead performance campaigns across

Meta (IG/Facebook), Google, YouTube, and LinkedIn

Design separate acquisition funnels with custom messaging and CTAs for: Investors Broker partners

Funnel & Creative Execution

Launch multi-phase campaigns: teasers ? interest ? onboarding ? conversion*
Oversee creation of high-conversion landing pages: Investor lead capture Broker registration with gated project access Work with CGI team on high-impact reels, carousels, flythroughs

Targeting & Segmentation

Build custom & lookalike audiences using interest, behavior, and geo filters: HNWIs by travel, finance, and lifestyle behavior Brokers by title, location, and brokerage affiliations Implement retargeting loops and UTM tracking for investor vs. broker journeys

Broker Marketing & CRM Integration

Design broker-specific ad creatives and lead journeys Sync registrations directly into

HubSpot

, tagging leads for events, onboarding, or tiered access Set up automation: email, WhatsApp, gated content sequences

Global Market Focus

Investor markets:

GCC, UK, India, Russia, Europe, North America

Broker markets:

Dubai, London, Mumbai, Moscow, Paris, Riyadh, Singapore, Beirut

Reporting & Budget Management

Deliver weekly performance reports (CPL, lead quality, funnel performance) Optimize ad spend with performance-first allocation

What We're Looking For

5+ years in digital marketing for

luxury real estate, hospitality, or HNW services

Proven experience running dual investor + broker campaigns Advanced skills in

Meta & Google Ads

, lead forms, video campaigns, reels Strong grasp of

CRM systems

(preferably HubSpot) and broker funnel management Comfortable managing

>$100K monthly ad budgets

Why Join Us?

Retainer contract:

July 2025 - March 2026

Sales-based incentive:

Sales-based incentives tied to ROI and lead quality

Path to permanence:

Lead digital marketing for:

Zuhha Island Resort

revenue campaigns Future real estate project launches Strategic visibility across a world-class portfolio Access to lifestyle perks and international exposure

To Apply

Send your

CV, portfolio, and campaign results

from comparable projects to:

hira.n@zaya.com

Let's redefine luxury real estate marketing--globally.

Job Type: Full-time

Pay: AED20,000.00 - AED25,000.00 per month

Experience:

GCC: 3 years (Preferred)
License/Certification:

Related filed certificates (Preferred)
Location:

Dubai (Preferred)
Expected Start Date: 01/07/2025