Job Description

Gaia Wellness Center is a premier holistic wellness center dedicated to nurturing mind, body, and spirit. We offer a diverse range of services, including yoga, meditation, massage therapy, nutritional counseling, and holistic healing modalities. We are committed to creating a supportive and transformative environment for our clients on their journey to optimal well-being.

The Marketing Specialist will play a key role in developing and executing effective marketing campaigns to increase brand awareness, attract new clients, and drive revenue growth for Gaia Wellness Center. This role requires a strong foundation in graphic design and a creative mindset to develop visually appealing marketing materials. The ideal candidate will also possess a strategic understanding of marketing principles and be able to analyze data to measure campaign effectiveness.

Key Responsibilities:

1. Graphic Design & Content Creation:

Design visually appealing marketing materials, including brochures, flyers, social media graphics, website banners, email templates, and digital advertisements. Create engaging website content, including blog posts, articles, and service descriptions. Develop and manage social media content calendars across various platforms (e.g., Instagram, Facebook, etc.). Capture and edit high-quality photos and videos for marketing purposes.

2. Marketing Strategy & Planning:

Conduct market research and competitive analysis to identify target audiences and develop effective marketing strategies. Plan and execute marketing campaigns, including email marketing, social media advertising, and public relations initiatives. Track and analyze marketing campaign performance using key metrics (e.g., website traffic, social media engagement, conversion rates) and provide data-driven insights. Manage the marketing budget effectively.

3. Client Relationship Management:

Build and maintain relationships with local businesses and community partners for potential collaborations. Respond to customer inquiries and provide excellent customer service.

4. Stay Updated:

Stay abreast of the latest marketing trends, technologies, and best practices in the wellness industry.

QUALIFICATIONS:

Bachelor's degree in Marketing, Graphic Design, Communications, or a related field. At least 2 years of experience in a marketing role, preferably within the wellness or hospitality industry. Strong proficiency in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign). Excellent written and verbal communication skills. Strong organizational and time-management skills with the ability to prioritize 1 tasks and meet deadlines. Billingual: English and Arabic Proactive, creative, and results-oriented with a passion for wellness. Experience with social media marketing platforms (e.g., Facebook, Instagram, etc.). Basic knowledge of HTML, CSS, and SEO is a plus.

BENEFITS:

Competitive salary Paid time off Employee discounts on services Opportunities for professional development
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED8,000.00 per month

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Marketing: 2 years (Required)
Language:

Arabic (Preferred) * English (Required)